M&C Saatchi Group-owned media agency Bohemia has welcomed Jeremy Bierma as performance director to lead the UBank team.

Boasting qualifications in AdWords, Google Shopping, and Outbrain, Bierma joins Bohemia from Columbus Media, where he worked on a number of clients including David Jones, Carnival Cruises, AON Business Insurance, and Greater Bank.

Bohemia chief intelligence officer James Collier said: “Jeremy brings a fantastic energy to the team. He has an impressive track record with his client first approach and a razor-sharp focus on driving business results.

“I can say with confidence that Jeremy is the perfect fit for Bohemia.”

Commenting on his appointment, Bierma said: “I was immediately impressed by what James and the leadership team have in store for Bohemia.