Following a concurrent and highly competitive pitch process spanning media and creative, Bohemia and M&C Saatchi have been appointed by one of Australia’s largest super funds, Australian Retirement Trust to manage media and creative.
With both agency selection processes facilitated by TrinityP3, in making the decision Australian Retirement Trust saw the immense value in the combined strength of the M&C Saatchi Group agencies.
Australian Retirement Trust is the super fund formed through the merger of Sunsuper and QSuper, taking care of $200 billion in retirement savings for more than two million members. Australian Retirement Trust prides itself on being a fund that works for members’ best interests, not shareholders, by returning profits to them as lower fees and better services.
Paul Hutchison, CEO Bohemia, said of the new business win: “We are proud to be appointed as the new media agency for Australian Retirement Trust. The process led by Australian Retirement Trust and TrinityP3 demonstrated huge ambition and excitement about the future growth potential for the super fund and inspired us to hand craft communications solutions that will help the business scale, fast. Our team came together to create distinctive work and we can’t wait to partner with our group friends at M&C Saatchi and Australian Retirement Trust to activate the plans and ideas that won this highly competitive pitch.”
“We are incredibly grateful and motivated to partner with Australian Retirement Trust. Throughout our time together, we got a real sense of Australian Retirement Trust’s appetite for creativity and ambition to support their members. With over two million members and growing, Australian Retirement Trust is making a positive difference to people right across Australia. It’s also been a lot of fun working side by side with the Bohemia team,” said Michael McEwan, CEO, M&C Saatchi AUNZ.
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