The Sunday lift-out body+soul is launching a rebrand from this Sunday February 21, reenergising its position in the health and lifestyle market.
NewsLifeMedia’s health and lifestyle publisher Nick Smith made the announcement today, adding that the new body+soul will bring a fresh editorial direction that gets people making changes to their lives to become healthier, but without all the fuss.
The editorial team of journos will join forces with Aussie health gurus Michelle Bridges and Steve ‘The Commando’ Willis, although no word on whether the pair will be advocating couples’ exercising.
“Sundays are busier than ever before and the mindset of our readers is now a balance between enjoying the weekend before going back to the weekday routine and getting ready for the week ahead,” Nick Smith said.
“So we’ve evolved body+soul to meet these needs, ramping up the energy in the lift-out with our editorial delivering a more inclusive approach to allow more Australians to realise their health goals. You don’t have to be a scientist, you don’t have to be young and you don’t have to be on Instagram, you just have to make the decision to start living healthier with body+soul showing you how.
With a vibrant design to draw readers into the content, the new body+soul launches with four power covers.
On Sunday 21 February Michelle Bridges joins body+soul; on Sunday 28 February ‘Our Changing Bodies – Then and Now’ takes a look at how Australian’s have grown in 50 years (two dress sizes and 7kg); Sunday 6 March is ‘The Sex Issue’ featuring surprising results from body+soul’s nationwide survey into what’s happening between Australia’s sheets; and Sunday 13 March features ‘Women who Fight’.
Body+soul editor Fiona Baker said, “We understand that there’s no quick fix to living a healthier life. Each week, our readers can access the information and the inspiration that’s achievable and doable to take the steps to start living healthier today.
“With a focus on good journalism and a hotline to the key health and medical experts, body+soul ensures that what Australians read on Sunday, they can start doing, eating and practicing on Monday. We’re delighted to have Australia’s ‘first couple of fitness’ Michelle Bridges and Commando Steve, as well as experienced journalist Kelly Baker as beauty editor, as part of the body+soul team.”
Starting from today the new look body+soul will also be popping up in marketing campaigns on the telly, in newspapers and on the web.