Village Cinemas and joint venture partners Event delighted the world with their announcement that they’ve signed on for a longer partnership with BMW Group Australia, with BMW continuing as the presenting partner for Gold Class Cinemas.
BMW will have all the exclusive goodness that comes with being the presenting partner of Gold Class Cinemas nationally across both the Event and Village Cinema circuits, signing a further two-year agreement.
The partnership will include co-branding across key Gold Class assets and a range of bespoke executions through the partnership term.
Village Cinemas Australia’s general manager sales & marketing, Mohit Bhargava said, “Village Cinemas and our partners at Event are excited to extend our partnership with BMW and further grow the relationship between our two premium luxury brands.”
Event Cinemas director of sales, Joe Pullos added, “The partnership is a genuine fit, holding a similar dynamic brand ideology to BMW. The premium environment of Gold Class Cinemas and the luxury and excellence of BMW, work together to target aspirational lifestyle customers, and provide the ultimate experience.”
Stuart Jaffray, BMW Group Australia general manager of marketing, was also jumping for joy about the extended partnership, not to mention all the free Gold Class movie tickets he’s bound to rake in.
“BMW delivers a premium, engaging an enjoyable experience – a philosophy echoed by Gold Class Cinemas,” said Jaffray.
“We’re pleased to continue this relationship and, most importantly, continue to launch industry-first campaigns to the Gold Class audience in Australia.”
This media partnership was facilitated by Vizeum Australia, and throwing her two cents into the mix, business director Lisa Vercoe added, “Through our partnerships we seek opportunities that will allow us to reinforce and invigorate the BMW brand essence, but also create an ongoing conversation with key audiences for the long term.
“There is absolute synergy between the brands, and with such an engaged audience it’s a partnership we’re pleased to evolve and continue in 2016.”
Zoe Aitken (main photo) is the head of consulting at behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In this guest post, Aitken says some of the best ideas come in dark times and, suggests, COVID maybe the excuse you need to instigate […]
With its rich heritage in motor racing, The Bathurst 1000 is finally in the hands of a brand that lives and breathes the sport. To celebrate, Repco is Bringin’ the Bathurst to absolutely everything they do. The Bathurst 1000 has always been more than a race. The iconic event at Mount Panorama is a symbol […]
Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.
Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]
Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]
Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]
The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]
PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]