BMF have enlisted puppeteers from Where the Wild Things Are and Mad Max Fury Road for its latest ad for Tip Top’s new lighter bread Sandwich Thins.
Fuzzles, the imaginary friend, was brought to life by Oddstudios. Five technicians and a load of of animatronics were used to create his intricate facial expressions.
Tip Top senior brand manager, Susan Tahmasian, said:“Sandwiches will always be Australia’s go-to lunch option, but there are occasions where we want to experiment or enjoy something different. Not only are Tip Top Sandwich Thins a welcome and versatile addition to the segment, they are also a smart choice for people who love the texture and appearance of bread but want a softer, lighter lunch.”
The campaign will run in Australia and New Zealand in TV, OOH, Digital, Social.
Client: George Weston Foods (Tip Top)
Marketing and Innovation Director: Graeme Cutler
Marketing Manager: Vanessa Kennedy
Senior Brand Manager: Susan Tahmasian
Executive Creative Director: Cam Blackley
Creative Directors: Dantie Van Der Merwe, David Fraser
Creative Team: Stephanie Allen, Millicent Malcolm
Planning: Emily Field
Managing Director: Stephen McCardle
Group Account Director: Kura Tyerman
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]