BMF have enlisted puppeteers from Where the Wild Things Are and Mad Max Fury Road for its latest ad for Tip Top’s new lighter bread Sandwich Thins.

Fuzzles, the imaginary friend, was brought to life by Oddstudios. Five technicians and a load of of animatronics were used to create his intricate facial expressions.

Tip Top senior brand manager, Susan Tahmasian, said:“Sandwiches will always be Australia’s go-to lunch option, but there are occasions where we want to experiment or enjoy something different. Not only are Tip Top Sandwich Thins a welcome and versatile addition to the segment, they are also a smart choice for people who love the texture and appearance of bread but want a softer, lighter lunch.”

The campaign will run in Australia and New Zealand in TV, OOH, Digital, Social.

Credit List:

Client: George Weston Foods (Tip Top)

Marketing  and Innovation Director: Graeme Cutler

Marketing Manager: Vanessa Kennedy

Senior Brand Manager: Susan Tahmasian

 

Executive Creative Director: Cam Blackley

Creative Directors: Dantie Van Der Merwe, David Fraser

Creative Team: Stephanie Allen, Millicent Malcolm

Planning: Emily Field

Managing Director: Stephen McCardle

Group Account Director: Kura Tyerman