BMF have enlisted puppeteers from Where the Wild Things Are and Mad Max Fury Road for its latest ad for Tip Top’s new lighter bread Sandwich Thins.
Fuzzles, the imaginary friend, was brought to life by Oddstudios. Five technicians and a load of of animatronics were used to create his intricate facial expressions.
Tip Top senior brand manager, Susan Tahmasian, said:“Sandwiches will always be Australia’s go-to lunch option, but there are occasions where we want to experiment or enjoy something different. Not only are Tip Top Sandwich Thins a welcome and versatile addition to the segment, they are also a smart choice for people who love the texture and appearance of bread but want a softer, lighter lunch.”
The campaign will run in Australia and New Zealand in TV, OOH, Digital, Social.
Client: George Weston Foods (Tip Top)
Marketing and Innovation Director: Graeme Cutler
Marketing Manager: Vanessa Kennedy
Senior Brand Manager: Susan Tahmasian
Executive Creative Director: Cam Blackley
Creative Directors: Dantie Van Der Merwe, David Fraser
Creative Team: Stephanie Allen, Millicent Malcolm
Planning: Emily Field
Managing Director: Stephen McCardle