Taking brand loyalty to new extremes, a young Aussie chap has become a viral hit after he had his Woolworth’s Reward Card tattooed to his arm.
Video of the inventive chap is making waves on social media and even more so as the inking even appeared to work.
Footage shows the man, Ralph Rivera, purchasing a bottle of soft drink at a Woolies’ self-service register and then passing his arm over the scanner to get the nod, “Your Everyday Rewards Card has been added.”
@ralphrivera247Tattoo hack! Lol.♬ original sound – Ralph Rivera
Yet. social media was somewhat divided on Rivera’s time-saving initiative, branding it from sublime to ridiculous.
And could it even be the future for brands? Someone at fast food firm Nando’s tweeting after seeing the video: “We need this with our PERi-Perks barcode.”
Another added: “I’m getting one.”
“Could of at least put the tattoo in a place that doesn’t dislocate your arm using it,” said another.
However another doubted the longterm future for the artwork. “Too bad the Rewards Card numbers change every few years,” they penned.
