Iconic Aussie underwear brand Bonds has been called out for its latest ad campaign by controversial blogger Constance Hall.
Hall took to social media earlier this week to question Bonds about why its campaign ‘The Queendom’, which launched last month via Leo Burnett Melbourne, had her “vibe” all over it despite the blogger not being associated at all with the campaign.
For those of you who are unaware, Hall lives the bohemian lifestyle and has quite a few followers on social media, which she refers to as “Queens”.
Hall also highlighted her charity work in the sassy post and urged Bonds to lend a hand to the Rafiki Mwema cause.
Bonds then responded to Hall’s post commending the blogger on her charity work and championing of the ‘queen’ movement, before acknowledging its own charity efforts as well as the women involved in ‘The Queendom’ campaign.
“These women all share the same love and passion for the Queendom, “Bonds said.
“Let’s be stronger together, what do you think?”
Hall hasn’t directly responded to Bonds’ comment, but she did jump in to defend one of the artists who worked on the campaign after some followers accused her of copying.
She also shared another post admitting she was taking the piss a little with her Bonds call-out.
