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Reading: The Block’s Darren Palmer Shares His Hay Fever Battle In New Campaign For GSK
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B&T > Campaigns > The Block’s Darren Palmer Shares His Hay Fever Battle In New Campaign For GSK
CampaignsMarketing

The Block’s Darren Palmer Shares His Hay Fever Battle In New Campaign For GSK

Ishtar Schneider
Published on: 28th August 2017 at 3:00 PM
Ishtar Schneider
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2 Min Read
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Leading Australian interior designer and The Block judge Darren Palmer has dealt with his own hay fever symptoms for many years, and is kicking off GSK’s Hay Fever Help campaign to encourage others get on top of their condition before spring is in full swing.

People with hay fever can visit www.HayFeverHelp.com.au to check the daily pollen prediction, watch Darren’s video (see below) and find out more information. They can also join the conversation on social media by using #HayFeverHelp.

Darren has shared his experiences suffering with hay fever for the campaign, saying: “As an interior designer and renovator, I’m around a lot of dust and mould which really sets off my hay fever.

“Even pollen from certain trees around my studio can trigger a runny nose or itchy, red eyes. It can be really disruptive to my schedule, particularly when I’m renovating or in the middle of filming.”

“Like a lot of people I know, I attempted to self-manage my symptoms with over-the-counter options when it affected me. I didn’t realise that a GP would be able to help me better manage my hay fever longer-term.

“I’m hoping to encourage other people with hay fever to visit their doctor this spring. No one wants to be slowed down by hay fever.”

The campaign has also been launched off the back of recent research, which found that people’s social interactions, romantic relations, work productivity and self-esteem are negatively impacted by hay fever.

It will run until the end of September.

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TAGGED: Hay Fever Help, Weekly roundup
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By Ishtar Schneider
Health PR consultant, stylist and social media maven. Proud lover of good food and old books. I am passionate about all things PR, marketing, and media related - with over 7 years of experience spread across media relations, radio promotions, sales, fundraising and fundraising management (not for profit), content marketing and personal styling. I have worked in the corporate, higher education, health/medical and consumer sectors both in America and Australia. I love my current role at Palin working with fantastic clients to drive change across Australia's healthcare industry. Get in touch with me via [email protected] to find out how we can drive success for your health related business today. RECOGNITION: *Winner of B&T's 30 under 30 Awards in the PR/Marketing category in 2016. *Winner of the PR Institute of Australia's "Emerging PR Practitioner of the Year" at the 2014 National and NSW Golden Target Awards. *Finalist for B&T Women in Media awards in PR category for 2015 and 2016 *Shortlisted for "Emerging PR Professional" at the 2014 & 2015 CommsCon awards hosted by Mumbrella. *Shortlisted for "Best New PR Talent"at the 2015 CommsCon awards hosts by Mumbrella My clients and projects have been recognised at the state and national levels by leading industry bodies including the Public Relations Institute of Australia's annual Golden Target Awards, The Holmes Report SABRE Asia-Pacific Awards and Mumbrella's CommCon Awards.

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