Block Wins AMP Capital’s Karrinyup Shopping Centre

Block Wins AMP Capital’s Karrinyup Shopping Centre
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



After a competitive pitch, AMP Capital has appointed Block to develop the launch campaign for its $800 million redevelopment of Karrinyup Shopping Centre in Perth.

Located 12 kilometres north-west of the CBD, Karrinyup will be the largest integrated retail, hospitatlity, entertainment and residential destination in Western Australia once the redevelopment is complete. AMP Capital is one of the largest direct real estate fund managers in the Asia Pacific.

Mark Braddock, Creative Director and Co-Founder of Block, says: “We are incredibly proud to be partnering with AMP Captial on such an ambitious and iconic redevelopment. We look forward to bringing together the best local creative talent across all fields to develop one of Western Australia’s most significant brand launches for many years.”

Karrinyup completes a run of new business wins for Block. The agency is also working with METRONET, a WA government initiative to build a well-connected Perth through transport infrastructure. Quintis, a world-leading supplier of ethical and sustainable Indian and Australian sandalwood, has appointed Block to help fuel its global expansion. The Department of Local Government, Sport and Cultural Industries has appointed Block to work with WA Museum Boola Bardip in collaboration with Doghouse Agency on developing a tourism portal to promote WA’s regional collections, while Block has landed a number of brand and re-brand project wins kicking off next year.

“We have been working incredibly hard over the past few months on countless proposals and pitches, so it is great to end this year on such a high. Despite the year that’s been, our team has worked so solidly to bring a string of new business wins under our belt along with a few accolades, too. We’re starting 2021 full of optimism for our industry in WA,” says Natalie Jenkins, CEO at Block.

Block recently won Gold and Silver at the Transform Awards ANZ, as well as Silver and Crystal trophies at this year’s AWARD and AD STARS awards. The agency was shortlisted by the City Nation Place Awards 2020 and had eight finalists at the 2020 AGDA Awards.

With more than $28 billion in assets under management, AMP Capital’s $800 million redevelopment of Karrinyup will deliver a number of new large-format international retailers, high-quality fashion retailers, an exciting food and entertainment offering and 134 high-end residential apartments.

Block’s first major brand campaigns for Karrinyup will launch in 2021.

 

Please login with linkedin to comment

AMP Capital block

Latest News

New Travel Marketing & PR Agency Helm Launches
  • Marketing
  • Media

New Travel Marketing & PR Agency Helm Launches

NEW TRAVEL MARKETING AND PR AGENCY HELM LAUNCHES Specialist team ready to drive industry recovery and promote purpose-led brands post pandemic Senior tourism marketing and communications specialists Andrew Cavallaro and Rachel Jones have joined forces to launch Helm, a new purpose-driven marketing and communications agency supporting like-minded brands.

Raft Digital & Codisto Announce Partnership
  • Media
  • Technology

Raft Digital & Codisto Announce Partnership

As Codisto’s first Australian specialist marketplace agency partner, Raft Digital will support some of Australia and New Zealand’s most loved brands in leveraging this unique marketplace technology.

NGINX Launch Parodic “Investigative Reporter” Campaign Via The Misfits Media
  • Marketing
  • Media

NGINX Launch Parodic “Investigative Reporter” Campaign Via The Misfits Media

The latest NGINX campaign is live as The Misfits Media Company, and NGINX creates parodic ‘investigative reporter’ content with Dan Ilic on the streets of Sydney. The Misfits recently partnered with the APAC marketing team at NGINX to take an investigative deep dive into the world of mobile apps as the good, bad and (even) […]

Trade Publisher AMT Acquires Radio Today
  • Media

Trade Publisher AMT Acquires Radio Today

Trade publisher AMT Pty Ltd has announced the acquisition of Radio Today, the Australian media and marketing sector’s go-to source for radio news, analysis, ratings and jobs. AMT currently publishes Radioinfo in Australia & New Zealand, Asia and Africa, and was a key partner in bringing the annual Radiodays conference to Asia. Radio Today will continue to […]

MediaHub Australia Appoints Chief Operating Officer As Part Of Major Restructure
  • Media

MediaHub Australia Appoints Chief Operating Officer As Part Of Major Restructure

Mediahub Australia has made its most significant restructuring to date, as it positions itself to professionally manage the changing world of broadcast technology and consumer viewing habits. The most significant new appointment, and one of many, is Scott Jolly being promoted to the role of chief operating officer. As COO, Jolly now has full responsibility for the […]

Life In Lockdown: How The Trade Desk’s Melbourne Office Has Become One Of The Most Successful In The Business
  • Opinion
  • Technology

Life In Lockdown: How The Trade Desk’s Melbourne Office Has Become One Of The Most Successful In The Business

For Melbourne, the past 18 months have been largely dictated by the COVID-19 pandemic and lockdowns. Despite this, The Trade Desk has managed to establish one of its most successful offices. Here, The Trade Desk lead director, client strategy, Kali Guillas [pictured], explains how the Melbourne office has managed to thrive. We are in a […]

Opinion

by B&T Magazine

B&T Magazine
“I Do Sh*ts With More Backbone Than You!” Hannah Gadsby Calls Out Netflix Executive Over Dave Chappelle Comedy
  • Media

“I Do Sh*ts With More Backbone Than You!” Hannah Gadsby Calls Out Netflix Executive Over Dave Chappelle Comedy

Australian Comedian Hannah Gadsby has slammed Netflix executive, Ted Sarandos after he used Gadsby’s presence on the platform to defend Dave Chappelle’s new comedy special on Netflix.  Chappelle’s recent comedy special, The Closer, which debuted on Netflix last week, has been met with backlash, after Chappelle used his special to discuss transgender and gay people, […]

Samsung Launches First Branded Podcast In Partnership With Acast
  • Media

Samsung Launches First Branded Podcast In Partnership With Acast

Acast has announced its partnership with Samsung Electronics Australia to produce and distribute the company’s first branded podcast within the Australian market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible. Rule Benders is a six-week branded podcast campaign, with a new […]

DocuSign Encourages Businesses To ‘Next Time, DocuSign’ In New Campaign Via Hardhat
  • Advertising
  • Campaigns

DocuSign Encourages Businesses To ‘Next Time, DocuSign’ In New Campaign Via Hardhat

DocuSign Australia this week unveils its first work with independent creative agency, Hardhat, encouraging people to ‘Next time, DocuSign’. Spearheading the campaign is an influencer series featuring entrepreneurial business leaders Janine Allis, Jules Jund and Emma Isaacs sharing stories of oversights and slip ups during important business deals. The three ‘That time I screwed up’ […]

Experience Design Agency Imagination Announces New Hires
  • Marketing

Experience Design Agency Imagination Announces New Hires

Global experience design agency Imagination, has expanded its Sydney team, with the appointment of two new key hires. Ashley Diamond (pictured below), with over 18 years experience across large scale events and broadcast quality content production, joins as project director to continue driving the growth of Imaginations’ largest clients. “The people, the work and the […]

Switch Appoints Matt Watson To Technical Director
  • Media
  • Technology

Switch Appoints Matt Watson To Technical Director

Switch, an award-winning digital agency has announced the appointment of Matt Watson as its technical director. Watson joins Switch at an exciting time as the business focuses on its growth strategy and bringing the best talent in the market to deliver exceptional outcomes for customers. Watson is the most recent talent appointment by Switch, after […]