Block Wins AMP Capital’s Karrinyup Shopping Centre

Block Wins AMP Capital’s Karrinyup Shopping Centre
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



After a competitive pitch, AMP Capital has appointed Block to develop the launch campaign for its $800 million redevelopment of Karrinyup Shopping Centre in Perth.

Located 12 kilometres north-west of the CBD, Karrinyup will be the largest integrated retail, hospitatlity, entertainment and residential destination in Western Australia once the redevelopment is complete. AMP Capital is one of the largest direct real estate fund managers in the Asia Pacific.

Mark Braddock, Creative Director and Co-Founder of Block, says: “We are incredibly proud to be partnering with AMP Captial on such an ambitious and iconic redevelopment. We look forward to bringing together the best local creative talent across all fields to develop one of Western Australia’s most significant brand launches for many years.”

Karrinyup completes a run of new business wins for Block. The agency is also working with METRONET, a WA government initiative to build a well-connected Perth through transport infrastructure. Quintis, a world-leading supplier of ethical and sustainable Indian and Australian sandalwood, has appointed Block to help fuel its global expansion. The Department of Local Government, Sport and Cultural Industries has appointed Block to work with WA Museum Boola Bardip in collaboration with Doghouse Agency on developing a tourism portal to promote WA’s regional collections, while Block has landed a number of brand and re-brand project wins kicking off next year.

“We have been working incredibly hard over the past few months on countless proposals and pitches, so it is great to end this year on such a high. Despite the year that’s been, our team has worked so solidly to bring a string of new business wins under our belt along with a few accolades, too. We’re starting 2021 full of optimism for our industry in WA,” says Natalie Jenkins, CEO at Block.

Block recently won Gold and Silver at the Transform Awards ANZ, as well as Silver and Crystal trophies at this year’s AWARD and AD STARS awards. The agency was shortlisted by the City Nation Place Awards 2020 and had eight finalists at the 2020 AGDA Awards.

With more than $28 billion in assets under management, AMP Capital’s $800 million redevelopment of Karrinyup will deliver a number of new large-format international retailers, high-quality fashion retailers, an exciting food and entertainment offering and 134 high-end residential apartments.

Block’s first major brand campaigns for Karrinyup will launch in 2021.

 

Please login with linkedin to comment

AMP Capital block

Latest News

person using mobile application on smartphone, abstract close up of hands
  • Technology

Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC

Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]

Hootsuite Acquires Conversational AI Platform Heyday
  • Technology

Hootsuite Acquires Conversational AI Platform Heyday

Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]

Officeworks Partners With Canva
  • Campaigns

Officeworks Partners With Canva

B&T's a huge fan of the Officeworks shopping experience, but just throwing it out there about possible $1 hot dogs?

PRIA Announces National Conference
  • Marketing

PRIA Announces National Conference

Public Relations Institute announces national conference. Sadly, Roxy won't be speaking on unwanted doorstep excreta.

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
  • Technology

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program

Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]

Hivestack Appointments Ichiro Jinnai As President, Japan
  • Advertising

Hivestack Appointments Ichiro Jinnai As President, Japan

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
  • Advertising

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director

Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]

Burnet Institute Launches How Science Matters Podcast
  • Media

Burnet Institute Launches How Science Matters Podcast

Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]

D&AD & Google Launch Shift In Sydney
  • Advertising
  • Media

D&AD & Google Launch Shift In Sydney

This extols "turning your passion into your profession". Unless your passions are dancing dachshunds or roller limbo.