Blobfish International, Australia’s largest and most powerfully engaging sampling network, has announced the appointment of Rose Rye as its Senior Campaign Manager.
Working from the Melbourne office, Rye will be responsible for managing key client accounts across the Blobfish International business. Working closely with some of the Major FMCG’s across Australia and New Zealand.
Rye joins Blobfish from MK Media Australia where she was an account manager. Prior to that, Rye had account manager roles at Media Partners and the Dentsu Aegis Network in London, where she worked within the B2B specialist publishing team across a range of clients, including the Kellogg’s EMEA and UK business.
Blobfish International founder and CEO, Nicolas Cann, said: “Rose comes to Blobfish with significant experience in the Australian media market and a nuanced understanding of what clients need. She has also had experience in the UK B2B market, which will be invaluable as we continue to grow our business across the UK and Europe and we expand into office environments and Airbnb properties.”
Commenting on her appointment, Rye said: “I’m thrilled to be joining the organisation at such an exciting time for Blobfish. The business has experienced exponential growth over the last two years, with its offering and capabilities continuing to grow, so I’m excited to be working in such a forward-thinking, dynamic organisation.”
Rye’s new role follows the recent appointment of Tom De Vries as Blobfish’s new UK Sales Director, as the business continues its rapid expansion into the UK and European markets.
Since its 2015 Australian launch, Blobfish has worked closely with companies across food delivery (Uber Eats, Deliveroo and Just Eat), Airbnb and hotels, ride share vehicles (Uber and Ola), gyms, Pilates, and yoga studios, and office tower environments for brand sampling opportunities in their environments.
Ryes’ appointment is effective immediately.
