Blobfish And Woolworths Release ‘Gnarly’ Free Surfboards At Bondi Beach

Blobfish And Woolworths Release ‘Gnarly’ Free Surfboards At Bondi Beach
B&T Magazine
Edited by B&T Magazine



Blobfish International, Australia’s largest activation and sampling network, has partnered with national supermarket retailer Woolworths, for a sampling first activation, placing free branded surfboards at Sydney’s iconic Bondi Beach.

The surfboards are part of Woolworths’ strategy to launch Metro60, its new 60-minute grocery delivery service. With Bondi targeted as one of the initiative’s launch suburbs, Woolworths turned to the Blobfish creative team to create a quirky, truly innovative activation that tapped into Bondi’s beach culture.

Blobfish International delivered, creating the first campaign of its kind for the network and Woolworths: custom-made, branded Malibu surfboards (also known as ‘foamies’) for Bondi beachgoers of all surfing abilities to pick up and hit the waves.

Blobfish International CEO, Nic Cann, said: “With a name like Blobfish, we’re all about the ocean, so we were thrilled to collaborate with the Metro60 team to create these boards for Bondi beachgoers. Bondi has always had free community boards for people to use so what better way to support the community and help them to surf on fun, branded surfboards?”

Woolworths chief transformation officer, Von Ingram, said: “Metro60 is a gamechanger for the occasions where customers are tight on time and can’t make it to a Woolworths supermarket or Metro store, but need something in a hurry.

“Whether it’s a healthy lunch on the beach, dinner solution, or a spread of gourmet cheeses and dips needed for last minute entertaining, Metro60 makes it easy for customers to top up their groceries and choose from thousands of products and have them promptly delivered.”

The free boards are available from the northern end of Bondi Beach from June 29.




Please login with linkedin to comment

Blobfish Woolworths

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]