Blis has appointed Emma-Jayne Owens as the regional managing director for business in Australia and New Zealand.
Owens (featured image) will step into the position following the departure of Nick Ballard who leaves the role after five years with the company.
With a diverse background, working across a variety of media sectors, Owens brings a wealth of experience and understanding of the evolving media market.
Prior to this role she led the commercial function of the Australian Radio Network & iHeart Radio, with previous leadership positions at Big Mobile, Mi9 Media and Austereo.
Her expertise spans strategic, commercial and operational leadership.
Blis CEO, Greg Isbister said: “We’re delighted to welcome Emma-Jayne to lead the Blis team in Australia and New Zealand.
“She’s got incredible experience across the media spectrum and has led initiatives and partnerships with some of the world’s biggest brands throughout her career at some of Australia’s biggest media companies.
“Her knowledge of the market and vision for the future will really enable Blis to deliver business growth for customers across the region.”
Isbister added: “I’d also like to thank Nick. He has been a great leader at Blis over the years and we wish him the best of luck for the future.”
Owens commented: “I’m thrilled to be joining such a progressive data and technology business. Blis’ ambition to better understand real-life human behaviour is impressive and their global industry recognition speaks volumes about their commitment to transparency, accuracy and effectiveness for brands.
“I’m looking forward to working with the team to create more customer success stories.”
The announcement follows the recent appointment of Fionn Hyndman as managing director of Blis across Asia.
Blis has been bringing real-world intelligence to businesses in Australia and New Zealand since 2012 and Owens joins the company in its 15th year of global operations, where recent growth across programmatic has seen Blis audiences now available on social media platforms.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]