BLAZEAWAY MEDIA’s ever-growing list of independent publishers continues to take shape this week, indicating positivity being driven back into what has been one of the toughest advertising markets we have seen in our time. Come August 2020, and the Media Sales Group have now added Schwartz Media, Broadsheet, The Brag Media (Rolling Stone) and Starts at 60 to their already extensive and exclusive partnerships with ACM, Kargo, BBC, Grazia and Icon.
The company has also hired Blake Wright. Wright brings with him extensive national experience composed from his time at Urban List and Pedestrian. As Sales Manager for the group, Blake is set to ignite unique independent partnership offerings to the Brisbane market.
“Blake will be a leading asset to our clients with his extensive knowledge of the media landscape and ability to drive results even in a constrained operating market” said Managing Director – Andrew Knowles. “Blake’s content led approach and creativity combine to expose more than the simple advertising dollar but true long-term media partnerships.
Wright joins Blazeaway Media at a critical juncture for the media group as they continue to partner with several large independent brands like Broadsheet, helping support quality journalism and giving their Brisbane clients direct access to some of Australia’s more premium media platforms.
“As we continue working in a tough and competitive market – we are helping deliver growth by creating better media and content partnerships that consumers want and will engage with. More than ever before we are bringing our clients and agencies strategic data and content-led advertising opportunities.
“Quality independent publishing is more important to communities and consumers than ever before. We know our unique partnerships drive commercial outcomes for clients and in turn our publishers. Our aim is to speak to audiences in environments and media platforms they are passionate about, and with brands they trust. It’s important to engage your customers in the right place and with messages and content that resonates with them,” said Knowles.
Please login with linkedin to commentblazeaway media
Indie creative, media and PR agency, Thinkerbell, has capped off a stellar 12 months, moving its Sydney office into swanky new digs in Redfern in the city’s inner west. Following a flurry of new business wins and hires, the 40-strong Sydney team shifted out of its old offices in Surry Hills to the new premisses […]
BuzzFeed, Inc. today announced that Lighthouse, an offering for advertisers across its platforms that brings brands closer to its audience, is now available to clients internationally. Lighthouse leverages BuzzFeed’s tech-powered foundation and diverse array of content across BuzzFeed, Inc. – which includes BuzzFeed Entertainment, BuzzFeed News, Tasty, HuffPost and Complex Networks – to provide advertisers […]
News Corp Australia has today launched a six-week cost of living editorial series, Smart Savers, to help its audiences make informed decisions to navigate the rising cost of living. According to News Corp Australia research consumers are spending, on average, 60 per cent of their incomes on bare essentials including food, fuel, housing and insurance […]
oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in one of Perth’s most exclusive suburbs. Located to the west of Perth’s CBD, Claremont Quarter is a prestigious luxury-focussed shopping environment comprising more than 120 high-end retailers […]
T Australia: The New York Times Style Magazine’s inaugural Culture issue released today, featuring a cover depicting Australian dancer and model Rhys Kosakowski in fashionable motion and Australian artist Harold David creating “Thigh High and Safety Net” in the background. The abstract expressionist artwork was painted live as photographer Levon Baird shot the cover, and was […]
Multicultural communications agency Ethnolink has developed a culturally and linguistically diverse (CALD) campaign for NSW State Emergency Service (SES) that delivers flood warning and safety messages for multicultural communities in Sydney’s north-west. The campaign, which will run across a range of channels, has been launched on the back of news that three people in NSW […]
Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]
To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]