Gett, the black cab app, has launched a series of ads brazenly criticising Uber’s surge pricings, assuring riders that black cabs would never charge such a thing. And it’s not the first time it’s lashed out at Uber.
The app has launched a billboard campaign in New York that takes direct aim at rival Uber for being too expensive, with the ads also popping up across phone kiosks, bus shelters, digital panels, and almost 600 subway cars.
“You didn’t know what surging meant until you knew what Uber meant,” says one of the billboards, while another claims, “Uber hates us because we’re surge-free. And probably because we’re beautiful”.
The ‘surge’ Gett refers to is the automatic price increase apps like Uber and Lyft charge during busy periods when demand for a ride is particularly high. The aim is to encourage more Uber drivers to hit the streets and help ease the load by promising them higher rates.
You can check out some of their sassy slogans here:
I’m not crying, you are! It was an emotional evening last night as Nine aired the last-ever episode of Hot Seat. The goodbye was an intimate affair with 365,000 viewers signing up to say farewells. This was marginally more than the 341,000 who watched last week. Millionaire Hot Seat began as Who Wants to be a Millionaire? in […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]