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Reading: Black Cab App Shames Uber’s Surge Prices In Cheeky Ad Campaign
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B&T > Advertising > Black Cab App Shames Uber’s Surge Prices In Cheeky Ad Campaign
Advertising

Black Cab App Shames Uber’s Surge Prices In Cheeky Ad Campaign

Staff Writers
Published on: 23rd June 2016 at 11:36 AM
Staff Writers
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Gett, the black cab app, has launched a series of ads brazenly criticising Uber’s surge pricings, assuring riders that black cabs would never charge such a thing. And it’s not the first time it’s lashed out at Uber.

The app has launched a billboard campaign in New York that takes direct aim at rival Uber for being too expensive, with the ads also popping up across phone kiosks, bus shelters, digital panels, and almost 600 subway cars.

“You didn’t know what surging meant until you knew what Uber meant,” says one of the billboards, while another claims, “Uber hates us because we’re surge-free. And probably because we’re beautiful”.

The ‘surge’ Gett refers to is the automatic price increase apps like Uber and Lyft charge during busy periods when demand for a ride is particularly high. The aim is to encourage more Uber drivers to hit the streets and help ease the load by promising them higher rates.

You can check out some of their sassy slogans here:

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TAGGED: 'Home Away From Home’, Advertising Standards Bureau, channelzero, Clemenger BBDO Sydney, Val Morgan Cinema Network
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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