BizCover, Australian online business insurance service, is raising awareness about cyber attacks and liability through its new ‘On The Go Cyber’ campaign, to coincide with October’s Cyber Security Action Month.
The new Cyber campaign features mother-daughter business owners, Fran and Frankie, confronting one of Australia’s most common cyberattacks, phishing. Both recognise the warning signs in the other’s message, but feel pressured to act when the threat concerns them.
Research commissioned by BizCover in July found that 43 per cent of Australian small business owners surveyed had encountered at least one suspicious cyber incident or scam attempt in the previous 12 months.
Yet 84 per cent said they held no cyber insurance, have not checked their policy to see if includes cyber cover, are unsure what protection they hold, or did not realise that cyber insurance was an option for their business.
“Scams are nothing new for small businesses. However, our new BizCover campaign aims to raise awareness on the importance of cyber cover. More than half the small businesses we surveyed think their business is not big enough or their data is not valuable,” said BizCover head of marketing Kristjan Smarason.
“Having to stop trading puts a massive burden on small business owners, as their business is their livelihood. It’s important for them not only to take measures to protect themselves from attacks but also to be financially prepared if an attack happens,” Smarason added.
The campaign was an in-house production led by the BizCover Marketing team.
Credits
Head of Marketing: Kristjan Smarason
Senior Marketing Communications Manager: Daniel Gomez
Senior Videographer: Micka Schmidt
Animation: Kris Savic
Copywriter: Sally MacKenzie
Graphic Design: Gregory Ramos
Coordination: Jessica Roberts & Ishani Bapat
