Completely Bonkers But Brilliant Bakery Ad Sees Sexist Gym Rat Turned Into Delicious Dough

Completely Bonkers But Brilliant Bakery Ad Sees Sexist Gym Rat Turned Into Delicious Dough
B&T Magazine
Edited by B&T Magazine



A new ad for Filipino bakery chain Julie’s Bakeshop is a delightfully wacky endeavour which just a smidge of body horror.

The ad sees two middle-aged women working out in a gym before a gym-rat starts mocking them, predictably finding his own jokes hilarious.

As he continues to belittle the women, the eponymous Julie appears and turns him into a pile of dough. As he continues to amuse himself with his insults, Julie turns him into rolls and bakes him.

Yum?

The ad, directed by Marius Talampas, celebrates the brand’s 40th anniversary, as evidenced by the line ‘you can still be fresh, even at 40’, #StopAuntieShaming.

Check out the wacky dough below. (Be sure to click the enlarge button on the bottom right to get the subtitles.)

 




Please login with linkedin to comment

Ad campaigns

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.