Outdoor advertising company Bishopp has acquired Billboards Central, adding 127 assets to the company’s widespread reach across Queensland.
With the new sites located in Rockhampton and within its surrounds, this exciting update to Bishopp’s inventory strengthens the company’s presence within central Queensland.
Bishopp CEO Brad Bishopp said: “It’s great to see further growth of Bishopp within the central region, close to where the business first originated in the Wide Bay.
“It takes Bishopp’s total count to over 1000 faces, which is a huge milestone.”
The company has serviced regional Queensland for over 15 years and has always had a strong focus to support small and local businesses, as well as national brands.
Bishopp sales representative Robert Latoeperissa will be orchestrating the takeover of each site and is looking forward to the next few months.
Latoeperissa said: “The addition of these sites will solidify our presence within the community of Rockhampton.
“I’m excited to be a part of this growth within the company, and to have the opportunity to work closely with local businesses within these areas.”
With a presence already established by the popular Rockhampton CBD digital site, the Bishopp team are confident that the new sites will contribute to its continued expansion.
The new billboards can be found within Rockhampton, Bajool, Gracemere, Kabra, Kalapa, Lakes Creek, Midgee, Milman, Port Curtis, The Caves, The Common, Bondoola, Hidden Valley and Ironpot.
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]