Biologi Urges Australians To Speak Up About Domestic Violence With National Awareness Campaign

Biologi Urges Australians To Speak Up About Domestic Violence With National Awareness Campaign
SHARE
THIS



To mark International Day for the Elimination of Violence Against Women, Australian skincare brand Biologi this week executed an awareness campaign for Rize Up Australia that reached an estimated 16 million people.

To support this campaign Biologi donated 100 per cent of online store profits for 24 hours to Rize Up (as well as opening up a channel for donations of all amounts through the Biologi website).

Domestic violence survivor Simone O’Brien fronted the campaign, alongside Biologi’s managing director Lucy Kuper and three other women who have all been affected by domestic violence. Telling their story through a powerful video (see below), the women in the campaign gave an honest account of their personal experiences and urged Australians to speak up when it comes to domestic violence.

Biologi’s campaign was originally centred around White Ribbon Day, however on the same day of filming the news came through that White Ribbon were going into liquidation. This news, combined with the recent statistics meant that now more than ever, Australia needs to continue to build awareness and support for local victims of domestic violence.

The campaign was further promoted through social media, with top tier names like actress Teresa Palmer, actress Gemma Pranita, model Jordan Simek, Sonny Bill Williams partner Lana Williams and model Oceana Strachan all promoting the cause on their social channels. Tapping into a powerful combined social media reach of 4,125,815, influencers posted the video along with personal messages and pleas to speak out against this epidemic.

Biologi’s campaign was rolled out via a flawless plan, headed by Biologi’s managing director Lucy Kuper. Speaking of the campaign, Kuper highlighted the importance of developing emotive assets that could touch the hearts of all Australians.

“It was important to us to develop a range of assets that were both heartfelt yet informative, enabling us to tell a powerful story through visuals. I personally have been affected by domestic violence so it was important to be able to honestly tell my story, which, unfortunately mimics the story of many other Australians. The shocking statistics that we saw just during one week alone in September where five women were killed in five separate Australian cases, is heart breaking,” she said.

“We saw a need to continue building awareness and support for domestic violence locally, especially since the future of White Ribbon was unstable at the time. Because we were raising money for Rize Up Australia, it was imperative to not allocate too much budget on the promotion side of things. Thankfully our wonderful network of customers, staff, family, brand ambassadors and influencers all rallied together to help us promote this campaign, reaching an astounding amount of people.

The result of this successful awareness campaign culminated in Biologi reaching an estimated 16 million, with over 4 million social reach, and raising $4,052.47 in just 24 hours for RizeUp Australia, whilst also prompting many Australians to speak up about domestic violence. 

 

Please login with linkedin to comment

Biologi

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]

AFL Legend Kevin Sheedy Narrates A ‘Love Letter To Victoria’ Via Enthral
  • Campaigns

AFL Legend Kevin Sheedy Narrates A ‘Love Letter To Victoria’ Via Enthral

In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]