BigCommerce today announced the release of Page Builder, an intuitive, drag-and-drop visual design tool that empowers merchants to quickly build differentiated shopping experiences across their online storefront.
Now natively available to BigCommerce merchants across all plan types, Page Builder simplifies a brand’s ability to quickly build new and edit existing pages with drag-and-drop blocks of content called widgets — including individual products, carousels, text blocks, branded images and video, promotional banners, buy buttons, blocks of custom HTML and more.
“This year, businesses have learned first hand the value of agility in order to quickly respond to rapidly changing market conditions or adapt to the resulting shifts in consumer shopping behaviour,” said BigCommerce chief product officer Jimmy Duvall. “Page Builder gives brands all the tools they need to build a world-class ecommerce storefront, faster. It also makes it much easier for merchants to take their business online for the first time.”
BigCommerce merchants leveraging Page Builder can experience key benefits including the ability to:
- Get up and running faster with drag-and-drop widgets: Design and launch your commerce site with an easy-to-use drag-and-drop solution for creating and managing page content. With Page Builder, advanced and non-technical users alike can quickly design a beautiful, custom storefront without entering a single line of code.
- Personalise pages across your online storefront: Brands can change up the look and feel of their store — including the homepage, product and category pages, as well as content and cart pages — without hiring developers.
- Preview before publishing and make changes on the fly: Test out new content and preview how pages will appear across different devices before publishing. Merchants can quickly make changes in real-time by accessing Page Builder directly from any live page for a more seamless storefront management experience.
- Elevate your brand with the Widgets API: Developers can extend what’s possible with Page Builder and create custom applications to fuel sophisticated shopping experiences using BigCommerce’s Widgets API. Unlock the ability to inject custom capabilities via HTML, Javascript and CSS to give merchants complete control over their storefronts — all without using code.
Experience-driven brands like Eco Kind Co., an Australian merchant specialising in eco-friendly home and lifestyle gifts, are now using Page Builder to craft immersive, customised commerce sites.
“Page Builder has enabled us to successfully launch our new website and add features in
minutes, which would previously have taken hours,” said Eco Kind Co owner Siân Namvihanh. “The simplicity of Page Builder means more team members can add new and exciting content across our store with ease, freeing up resources for more complex tasks.”
