Big Mobile has landed the accolade of the leading independent mobile advertising company, according to revised figures from SMI for the first half of 2013.
It scored the top billings of all the main media agencies in Australia, including InMobi, Snakk Media and Mobile Embrace.
The news comes as the company continues to expand its premium publisher network with the addition of Ticketek, Crikey owner Private Media, Conversant Media and CarAdvice, adding 1.8 million unique browsers a month to their audience reach.
Graham Christie (pictured), group commercial director and partner at Big Mobile said: “Agencies and advertisers trust Big Mobile to deliver their campaigns across our network of premium publishers and the latest figures from SMI confirms our position as the number one player in the market.”
Adding to their portfolio of mobile marketing solutions Big Mobile has launched sponsorship and integration options to align brands with key environments across mobile and tablet devices.
Available through key Big Mobile publishing partners, Big Mobile said it will deliver greater brand cut-through and provide advertisers with an increased share of voice.
Please login with linkedin to comment
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]
Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]