Big Brands Cut Ties With Donald Trump And His Allies

Trumpland Sign on side of road in rural North Carolina
B&T Magazine
Edited by B&T Magazine

A multitude of brands, in the United States and around the world, are distancing themselves or severing ties with Donald Trump and Republicans, following the insurrection on the US Capitol.

It was an event that saw a police officer killed, along with four rioters, and shook the US to its core.

And it’s proved perhaps the final straw for many in the business world, with the likes of Facebook, Twitter and now Reddit blocking accounts associated with Trump since the riots on the US Capitol building.

“In the context of horrific events this week, we made it clear on Wednesday that additional violations of the Twitter Rules would potentially result in this very course of action,” Twitter said.

Moreover, the likes of the PGA of America on Sunday pulled the 2022 PGA Championship tournament from Trump National Golf Club in Bedminster, New Jersey, NBC News reports.

R&A, which runs the world’s oldest golf championship— the British Open—said it has no plans to stage the tournament again at Trump’s Turnberry Golf resort in Scotland, which has hosted it four times, the US outlet reported.

In addition, a milieu of big brands across the world are severing their political ties with Trump and Republicans—specifically, the individuals who fomented the conspiracy theory that the election’s results were unsound, as Adweek writer Kathryn Lundstrom puts it.

Lundstrom further notes that the scope of the financial boycott “varies from representative to representative”.

These include the likes of Airbnb, Amazon, American Express, AmGen, AT&T, Best Buy, BlueCross BlueShield, Cisco, Comcast, CVS Health, Delta, and Deutsche Bank, which, The New York Times reports, is owed some US$300 million from Trump within the next five years.

Moreover, The Times reports that e-commerce platform Shopify has terminated online stores affiliated with Trump.

Additional companies distancing themselves include Dow Chemical, which pledged to never again contribute financially to members of Congress who opposed the Electoral College vote on 6 January, Edison International, ExxonMobil, Facebook, FedEx, General Electric, Goldman Sachs, and Google, among others.

Further businesses include Hallmark, Hilton, Intel, JPMorgan Chase, Marriott International, Mastercard, Microsoft, Morgan Stanley, Signature Bank, Stripe, Target, T-Mobile, and Walmart.

Featured image source: iStock/bryanregan

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