beyondblue & Nissan Australia Encourage Aussie Blokes To Take A ‘Chat Lap’ This Men’s Health Week

beyondblue & Nissan Australia Encourage Aussie Blokes To Take A ‘Chat Lap’ This Men’s Health Week
SHARE
THIS



To mark Men’s Health Week 2016 beyondblue and Nissan Australia have launched ‘Chat Laps’, an initiative encouraging Australian men to take a drive and talk, to help battle anxiety and depression.

The initiative, developed by Whybin\TBWA Group Melbourne, uses the concept of a ‘lap’ to get mates speaking to each other more openly, and was conceived after reviewing a recent study noting men were far more likely to talk honestly when they weren’t facing each other.

Chat Laps launches with a film demonstrating the ease at which men chat when they’re in the car, side by side. Men are also encouraged to adorn their vehicles with a Chat Laps sticker, identifying themselves as being ‘up for one’ should a mate want to talk.

Out of eight suicides in Australia every day, six of them are men, and in no line of work is the problem worse than the building industry. Suicide among construction workers aged 15-24 is twice as high as other young males. And with only around a quarter of all men accessing help for a mental disorder, there’s a long way to go to remove the stigma associated with guys having honest conversations with one another.

Chris Mandile, director marketing and sales of Nissan Australia said, “Chat Laps highlights how time spent in the car can be used to check on others or open up. Car journeys are a great opportunity to talk about anything that’s bothering you, what begins as banter may end up saving a life.”

beyondblue CEO Georgie Harman added, “One of the problems we’ve found is that if men aren’t feeling great, they’re often unsure about which of their mates they can talk to about it.  What we love about this initiative is that it tackles ‘the conversation’, as well as some of the barriers to having it.”

More information about Chat Laps and how to have a difficult conversation with your mates, can be found at beyondblue.com.au/chatlaps

chatlaps_landing-page_1170x315px

Credits

Client: beyondblue & Nissan Australia
Creative Agency: Whybin\TBWA Melbourne

Creative:
Executive Creative Director: Paul Reardon
Creative Director: Tara Ford

Creatives: Tim Woolford. Scott Canning

Senior Producer: Nik Round
Production:
Production Company: TRUCE

Director: Nick Clifford

Producer: Michael Ciccone

 

Account Service & Planning:
Planner: Harrison Steinhart
Account Director: Damiano Di Pietro

Account Manager: Usman Khan

 

Social Team:

Head of Social: Hien Pham

 

Please login with linkedin to comment

chat laps China Clemenger BBDO Sydney keno nissan australia outreach YouTube

Latest News

I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]