Beyondblue Appoints TBWA\Melbourne & Clemenger BBDO To Its Creative Roster

Beyondblue Appoints TBWA\Melbourne & Clemenger BBDO To Its Creative Roster
SHARE
THIS



Aussie mental health organisation beyondblue has announced it has appointed TBWA\Melbourne and Clemenger BBDO Melbourne to its creative agency roster following a competitive pitch.

Working in partnership with beyondblue, both agencies will be responsible for developing integrated campaigns that hold true to the organisation’s vision of helping all Australians achieve their best mental health possible.

Nadean Weller, acting general manager of marketing and communications at beyondblue, said: “beyondblue is delighted to have both Clemenger BBDO and TBWA\Melbourne as part of its creative services panel.

“Anxiety, depression and suicide impact the lives of all people in Australia. We look forward to working with both agencies to create cutting-edge behaviour change campaigns that will make a significance difference to people’s lives.”

In a joint statement, TBWA\Melbourne managing director Mike Napolitano and Clemenger BBDO Melbourne managing director Paul McMillan said: “Mental health is a significant issue for society today, with three million Australians currently experiencing anxiety or depression.

“We’re both proud to be working with beyondblue and look forward to bringing some innovative and disruptive thinking to the table to help drive-forward their next chapter of positive change within the community.”

Please login with linkedin to comment

outreach TBWA\Melbourne Twitter

Latest News

opr Report: The Need To Rethink Content In A Post-Pandemic World
  • Media

opr Report: The Need To Rethink Content In A Post-Pandemic World

A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs
  • Media

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs

Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]

Expedia’s Brand Positioning Takes New Direction
  • Marketing

Expedia’s Brand Positioning Takes New Direction

Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]

Equity Mates Media Joins The Acast Creator Network
  • Media

Equity Mates Media Joins The Acast Creator Network

Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]

Shot of a young woman gardening at home
  • Media

iStock Reveals Top Tips To Visualise Sustainability In ‘21

After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]

Pinterest And Shopify Expand Partnership
  • Marketing

Pinterest And Shopify Expand Partnership

Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]