Pacific Magazines’ Better Homes and Gardens has unveiled a fully integrated experience across its digital product portfolio.
With new content verticals, improved page load speeds and a responsive new layout, the user interface can be personalised for individual preferences.
It also enables the same premium experience regardless of device and offers improved alignment across all the channels of Better Homes and Gardens, including TV, magazine, app and online properties to coincide with the print brand’s 40th birthday celebrations.
Julia Zaetta, editor-in-chief of Better Homes and Gardens, said: “Our audience has always guided every brand decision.
“As we toast our 40th birthday with a digital facelift, we proudly go to market with a simplified content journey that better reflects an integrated brand proposition across all platforms including colour palette and fonts.
“Not only do I feel our evolved digital look better showcases the quality we are well known for, I also believe our audience will enjoy the new personalised experience including choosing how, what and when they get updates from the Better Homes and Gardens brand.”
Coinciding with changes to user experience and back-end technology, Better Homes and Gardens digital content is expanding to align with the magazine, including new DIY, how-to sections, travel, trending recipes and an expanded recipe section including healthy food ideas from Diabetic Living.
New and exclusive short-form video from the Better Homes and Gardens TV show has also been introduced, including a new content series showcasing technology product reviews.
Pacific Magazines CEO Gereurd Roberts said: “Our new portfolio of Better Homes and Gardens digital products have been re-engineered with speed front and centre, allowing the country’s biggest multiplatform audience to explore, discover and engage faster with our content than ever before.”
Will Everitt, head of digital product and technology at Pacific, added: “The Better Homes and Gardens digital journey today continues with a new iteration focused on powerful AI tech, personalisation tools and analytics to better serve the content our audience want and when they want it.
“We have re-engineered everything under the hood of the site with a focus on turbocharging the experience to allow our users to quickly discover, explore and engage with our content.
“Advertising placement has been overhauled, streamlined and decluttered with a focus on data driving decision and quality over quantity.”
The Better Homes and Gardens shop has also been refurbished, with closer alignment to the physical brand and an improved focus on showcasing its extensive product director,y including exclusive craft, home and gardening products and new product listicles for easy discovery.
Shopability has been improved using both shoppable widgets and shoppable videos to provide a frictionless path to purchase from editorial content.
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