Pacific Magazines’ Better Homes and Gardens has unveiled a fully integrated experience across its digital product portfolio.
With new content verticals, improved page load speeds and a responsive new layout, the user interface can be personalised for individual preferences.
It also enables the same premium experience regardless of device and offers improved alignment across all the channels of Better Homes and Gardens, including TV, magazine, app and online properties to coincide with the print brand’s 40th birthday celebrations.
Julia Zaetta, editor-in-chief of Better Homes and Gardens, said: “Our audience has always guided every brand decision.
“As we toast our 40th birthday with a digital facelift, we proudly go to market with a simplified content journey that better reflects an integrated brand proposition across all platforms including colour palette and fonts.
“Not only do I feel our evolved digital look better showcases the quality we are well known for, I also believe our audience will enjoy the new personalised experience including choosing how, what and when they get updates from the Better Homes and Gardens brand.”
Coinciding with changes to user experience and back-end technology, Better Homes and Gardens digital content is expanding to align with the magazine, including new DIY, how-to sections, travel, trending recipes and an expanded recipe section including healthy food ideas from Diabetic Living.
New and exclusive short-form video from the Better Homes and Gardens TV show has also been introduced, including a new content series showcasing technology product reviews.
Pacific Magazines CEO Gereurd Roberts said: “Our new portfolio of Better Homes and Gardens digital products have been re-engineered with speed front and centre, allowing the country’s biggest multiplatform audience to explore, discover and engage faster with our content than ever before.”
Will Everitt, head of digital product and technology at Pacific, added: “The Better Homes and Gardens digital journey today continues with a new iteration focused on powerful AI tech, personalisation tools and analytics to better serve the content our audience want and when they want it.
“We have re-engineered everything under the hood of the site with a focus on turbocharging the experience to allow our users to quickly discover, explore and engage with our content.
“Advertising placement has been overhauled, streamlined and decluttered with a focus on data driving decision and quality over quantity.”
The Better Homes and Gardens shop has also been refurbished, with closer alignment to the physical brand and an improved focus on showcasing its extensive product director,y including exclusive craft, home and gardening products and new product listicles for easy discovery.
Shopability has been improved using both shoppable widgets and shoppable videos to provide a frictionless path to purchase from editorial content.
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]