Last Thursday night, Sydney was transformed as QMS brought the best of Melbourne to Sydney in a media event like no other. Located at The Commune in Waterloo, QMS transformed what is normally an unsightly carpark into one of Melbourne’s most iconic laneway and warehouse parties.

With first class food and entertainment, more than 400 guests from Sydney’s media agencies were treated to the best Melbourne has to offer, from food trucks and expresso martinis to live graffiti installations and performances by buskers straight from Melbourne’s CBD streets, including a performance by sister duo, The Veronicas.

During the night, QMS unveiled a series of unique short films showcasing why people want to ‘Be Seen in Melbourne’.

With the help of a number of influential celebrities from the world of fashion, sport, food and wine, QMS showcased how they can help advertisers leverage the best of what Melbourne has to offer, through their dominance of the Melbourne outdoor media market.

QMS worked closely with their partner agency, Not So Normal Productions, on the entire Be Seen in Melbourne campaign, from the production of the short films through to the event.