Thinking of having two scoops of your favourite Ben & Jerry’s ice-cream today? Well, it’s officially become an icy treat no-no after the company banned the sale of two scoops of the same flavour until Australia legalises gay marriage.
The new promotion, titled ‘Love comes in all flavours’, kicked off in all the company’s Australian outlets yesterday.
In a statement, the company said: “Imagine heading down to your local Scoop Shop to order your favourite two scoops of Cookie Dough in a waffle cone. But you find out you are not allowed… you’d be furious! This doesn’t even begin to compare to how furious you would be if you were told you were not allowed to marry the person you love.
“So we are banning two scoops of the same flavour and encouraging our fans to contact their MPs to tell them that the time has come- make same sex marriage legal! Love comes in all flavours!” the statement read.
Ben and Jerry’s have also put boxes in all 26 of their Aussies stores where customers can grab a specially made postcard and write to their member of parliament asking them to support marriage equality.
Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]
Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]
Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]