Ben & Jerry’s Bans Two Scoops Of The Same Flavour In Same Sex Marriage Protest

Ben & Jerry’s Bans Two Scoops Of The Same Flavour In Same Sex Marriage Protest

Thinking of having two scoops of your favourite Ben & Jerry’s ice-cream today? Well, it’s officially become an icy treat no-no after the company banned the sale of two scoops of the same flavour until Australia legalises gay marriage.

The new promotion, titled ‘Love comes in all flavours’, kicked off in all the company’s Australian outlets yesterday.

ben-jerrys-art6

In a statement, the company said: “Imagine heading down to your local Scoop Shop to order your favourite two scoops of Cookie Dough in a waffle cone. But you find out you are not allowed… you’d be furious! This doesn’t even begin to compare to how furious you would be if you were told you were not allowed to marry the person you love.40BC4DA200000578-0-image-m-6_1495619581508

“So we are banning two scoops of the same flavour and encouraging our fans to contact their MPs to tell them that the time has come- make same sex marriage legal! Love comes in all flavours!” the statement read.

Ben and Jerry’s have also put boxes in all 26 of their Aussies stores where customers can grab a specially made postcard and write to their member of parliament asking them to support marriage equality.

 

 




Please login with linkedin to comment

Advertising Standards Bureau Foxtel Access

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]