During this morning’s keynote presentation, Ben Cooper (pictured above) group innovation director at M&C Saatchi and co-founder of Tricky Jigsaw- took the Daze of Disruption crowd through a gamification journey called Game and Flow.
“When B&T reached out and asked me to talk about gamification, I sort of thought it was an odd thing to start with but when I reflected on it i realised it was a good thing. Gamification is what we do each day, we help design and collaborate to help people progress and help them get to innovatve solutions,” Cooper explained.
“The more you get away from your core business, the less you rely on marketing and advertising becuase ultimate you’re building a new group of things that people want to talk about and use. Ultimately you’ve got to unlock yourself.
“The amount of times that we talk to a group of people and they go ‘that’s not really our core business or what we do’. Well you’re not going to innovate, progress or unlock your potential if you think like that.”
The trick is you have to open people up to innovation and design, “That’s a type of gamification. It’s a type of design that helps teams align themselves and help people see where they can go and think outside the core.”
Cooper explained gamification is about exciting people to get from A to B, to unlock their potential and behaviours. For example, Cooper shows the crowd an initative by Volkswagen which used gamification technology to encourage people to be more active and aware of their surroundings.
“It had everything from bins that sounded like rubbish falling down to the bottom of the earth, so people were encouraged to put rubbish in the bin. It’s little things that let people unlock their potential.”
So how can you use gamification to help you and your team unlock your potential and get into the zone
“The Zone is where everything is clicking. It’s a little bit easier to do it alone but when you’re in a team it’s harder, you’ve really got to bring more skills together. One of those skills might be making sure the right person is doing the right thing or unlocking the anxiety in another area for a team member.
“I believe we all need to progress ourselves, our companies and the world in many ways. Never has there been a better time to use creativity to make a difference, but ultimately you have to understand intrinsically what blocks that change. If we can unlock that and push ourselves into this new space, that new space is where we need to go to stay competitive and relevant.”
1. Design for collaboration. It doesn’t just happen. “We do a lot of workshopping but the four hours with the client there had been 48 of planning. Every minute blocked down and every moment planned. Design the time, it’s really important.”
2. Reflect regularly- with both yourselves and the client.
3. Inspire and energise.
Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]
The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]
Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]
As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media. She […]
Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]
A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]
Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]
“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]
oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]
New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]
Magnite, the merged company of Telaria and Rubicon Project, today announced James Young has been appointed as Managing Director for Australia, where he will be responsible for growing the business in the country. James held the role of general manager for Telaria in Australia prior to the merger of Telaria and Rubicon Project, where he […]
Australia’s newest streaming service, BINGE, has launched a national competition to find 10 budding reviewers to become Australia’s first official Bingers and members of the BINGE Club. The competition, which launched this week, invites Aussies to tell us what makes them the country’s best entertainment reviewer and submit a review of their favourite show or […]