Behind-The-Scenes Stars Shine At ASTRA Industry Awards

Behind-The-Scenes Stars Shine At ASTRA Industry Awards
SHARE
THIS



Subscription television’s unsung heroes have been honoured at the 2015 ASTRA Industry Excellence Awards in Sydney tonight.

The awards recognise achievement in marketing, public relations, advertising, social media and promotion in the subscription television industry in Australia. Ten awards, including three new categories for individual stars behind the scenes, were presented.

Andrew Maiden, CEO, ASTRA, said: “The awards shine a light on the creative brains that drive subscription television. They are people whose talent and enterprise make subscription television so distinctive, original and creative.”

The event was hosted by MTV Australia’s Kate Peck with award presenters including Steve Liebmann from The History Channel and SKY NEWS, FOX SPORTS’ Matt Shirvington, actors Craig Hall and Sara Wiseman from SoHo’s A Place to Call Home and Foxtel CEO Richard Freudenstein.

The winners of the three inaugural awards for individual achievement are:

● ASTRA Creative Professional of the Year: ​Dan Aldridge (BBC)

● ASTRA Rising Star: ​Abdel Moorhouse (Foxtel Arts)

● ASTRA Television Professional of the Year: ​Geoff Crane (SKY NEWS Australia)

Programs on The LifeStyle Channel won three awards:

● Most Outstanding Campaign Under $50,000:​ ​Gogglebox Australia- ‘Gogglebox Yourself’

● Most Outstanding Use of Innovation:​ ​Selling Houses Australia– ​‘Social Editions’

● Most Outstanding Social Media Campaign:​ ​Selling Houses Australia – ​‘Social Editions’

The other award winners are:

● Most Outstanding Off- Air Promotion: Game of Thrones Season 5 (showcase)

● Most Outstanding On­-Air Promotion: ​‘Fox Footy- 2015 Season Launch’ (FOX FOOTY)

● Most Outstanding Public Relations Campaign: ​‘SLIMEFEST 2014’  (Nickelodeon)

● Most Outstanding Advertising Campaign: ​‘Defence Force Recruiting’ for ​The Recruit Season 1 (FOX8)

“There can be little doubt that subscription television sits apart from its competitors in terms of quality. It gives creative people the freedom to execute campaigns that are diverse, highly creative and sometimes even daring,” said Maiden.

“We regard them as our industry’s unsung heroes, professionals whose work behind the scenes deserves formal recognition, like the stars themselves.”

The ASTRA Industry Excellence Awards, now in its ninth year, are judged by leaders in subscription television and other creative industries, who assess each nomination on its objective, creativity, implementation and success.

Please login with linkedin to comment

Anne Markey Gruen Transfer

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]