The Gunn Report's latest report on media for 2015 highlighted eight brilliant campaigns from the past year. In this article, Business Insider has investigated inside the campaigns to get the lowdown on the idea.
Advertising is everywhere. Most of us do our best to ignore, or even block it. However, there are always some campaigns that manage to penetrate through our ambivalence and make us stop and listen.
But what makes these successful campaigns different from the ones we avoid? The Gunn Report just produced its list of the most successful advertising campaigns of 2015, along with insights into each of the top 8’s strategy, media execution and effectiveness.
The report identifies the most awarded adverts by combining the winners’ lists from the 45 most important award festivals around the world. It does not disclose which awards festivals are included, so no one gets annoyed. The common theme for success among most of the ads is to look beyond the brand to make a positive impact in an innovative way.
Click here to see all eight campaigns.