As anyone who’s ever been to a tech conference can tell you, they’re often attended by hypnotised devotees who whoop and holler on every word said. (Check out any Apple launch or Zuckerberg presentation to see what we mean.)
Even more worrying, this strange Anthony Robbins-like fervour appears to have arrived in Australia with normally benign, bored audiences going into wild frenzies on every word said.
Thankfully, a new beer launch has realised this worrying behaviour and ripped the shit out if it in a new campaign.
Brewer Busch has just unveiled a new “Light Apple” beer (yes, that does sound gross), but the ad is a wonderful spoof of tech presentations and their Silicon Valley compliant audiences. Apples for Apple, really.
Starring “Busch Guy”, he introduces new Light Apple as “a thought leader for cutting edge innovations,” and goes on to describe the brew’s development as “honing the perfect module” and a “groundbreaking advancement in beerology.” He then adds, “embedded with 16 ounces of liquid bandwidth”.
Check out the fun parody below:
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]
Flight Centre has launched a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]
It's even more photos from Thursday's 30 Under 30! Re-live all the action, the bad dancing and the stodgy paella here.
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]