As anyone who’s ever been to a tech conference can tell you, they’re often attended by hypnotised devotees who whoop and holler on every word said. (Check out any Apple launch or Zuckerberg presentation to see what we mean.)
Even more worrying, this strange Anthony Robbins-like fervour appears to have arrived in Australia with normally benign, bored audiences going into wild frenzies on every word said.
Thankfully, a new beer launch has realised this worrying behaviour and ripped the shit out if it in a new campaign.
Brewer Busch has just unveiled a new “Light Apple” beer (yes, that does sound gross), but the ad is a wonderful spoof of tech presentations and their Silicon Valley compliant audiences. Apples for Apple, really.
Starring “Busch Guy”, he introduces new Light Apple as “a thought leader for cutting edge innovations,” and goes on to describe the brew’s development as “honing the perfect module” and a “groundbreaking advancement in beerology.” He then adds, “embedded with 16 ounces of liquid bandwidth”.
Check out the fun parody below:
