Bec Brown Communications Signs International Chocolate Brand Willie’s Cacao

Bec Brown Communications Signs International Chocolate Brand Willie’s Cacao

Sydney PR firm Bec Brown Communications (BBC) has added international brand Willie’s Cacao to its client roster.

The chocolate brand joins a list of clients for the team including Australian Radio Network, iHeartRadio, Australian Girls Choir, ABC For Kids, The Wiggles and The X Studio.

Coles has secured a national deal to stock the UK artisan chocolate Willie’s Cacao, with the high end brand sitting alongside Lindt and Green & Blacks. Coles will stock Willie’s Cacao nationally from October 13 and BBC will spearhead the launch campaign.

Chocolate entrepreneur Willie Harcourt-Cooze who came to fame with his TV series ‘Willie’s Wonky Chocolate Factory’ and ‘Willie’s Chocolate Revolution’ will be coming to Australia November 10 – 21 on a promo tour to promote the Coles deal, with a series of media interviews, special food events, and tasting sessions in Coles supermarkets across Sydney and Melbourne.

Willie’s Cacao has already collaborated with ice-cream genius Gelato Messina at this weekend’s Smooth Festival of Chocolate, a two day chocolate extravaganza in The Rocks hosted by NOVA’s Smooth FM and The Sydney Harbour Foreshore Authority.

A large part of the marketing campaign will focus on the Coles consumer and will run across Coles radio, magazine, and online, and extensive in-store point of sale. It will be augmented by social media and PR plus the airing of Willie’s two TV series here in Australia, with network details to come.

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