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B&T > Marketing > Beaten Sharapova wins hearts of Tweeters
Marketing

Beaten Sharapova wins hearts of Tweeters

Staff Writers
Published on: 25th January 2013 at 10:06 AM
Staff Writers
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Despite her loss to Li Na yesterday, Maria Sharapova led the social leaderboard on day 11 of the Australian Open, receiving the most tweets of any player.

Through the course of the day Sharapova won a total of 62,731 tweets with 73% positive sentiment.

The social conversation peaked at 3:19pm, just after the match was completed with a massive 8161 tweets at that time.

Li Na will now play top seed and defending champion Victoria Azarenka in the final.

Social media male and female champions based on overall Social Leaderboard ranking during tournament:

Male

Current Social Leaderboard ranking

Total mentions

Positive Sentiment

Current ATP ranking

1.       Novak Djokovic

 495,516

85%

1

2.       Nicolas Almagro

387,451

76%

11

3.       Roger Federer

 297,835

87%

2

Female

Current Social Leaderboard ranking

Total mentions

Positive Sentiment

Current ATP ranking

1. Serena Williams

562,407

72%

3

2.Maria Sharapova

280,816

85%

2

3. Li Na

260,179

71%

6

The figures come from IBM, the official technology partner for the Australian Open. 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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