Outdoor retailer BCF has announced a second season of ‘Off the Grid with the Badger’, which features former Bachelor Nick ‘Honey Badger’ Cummins.
Season two features Cummins and his best friend Blair Frendin exploring Arnhem Land in the Northern Territory. In the show, Cummins and Frendin live off the unforgiving land while experiencing its stunning natural beauty.
Off the Grid with Badger also sees the two in a number of hair-raising encounters with wildlife, including sharks, saltwater crocodiles, and feral buffalos.
In the first season of the show, Cummins and Frending traveled across the Kimberley region of Western Australia. The series saw three million views aross all five of the episodes.
Ben McGonnell, General Manager of Marketing and Ecommerce for BCF said, “after seeing the appetite from the public for Off the Grid with the Badger, we’re extremely excited to be serving up a second instalment.”
“Nick and Blair were thrown into the deep end this time around, but not matter what Arnhem Land threw at them, they couldn’t wipe the smiles off their faces.”
Cummins, who is a former rugby international player and was also a particpant in Channel Seven’s SAS Australia earlier this year, said “travelling through Arnhem Land was a helluva adventure.”
“BCF had us fully equipped to tackle ever challenge the Top End had for us.”
Off the Grid with the Badger was developed and produced by Lampoon Group, Cummins’ management agency. Cummins’ existing partner, Volkswagen Amarok, also features throughout the production.
Series two will premier on BCF’s Facebook page on 7.20pm AEDT on 24th February.
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]