BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022

BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022
B&T Magazine
Edited by B&T Magazine

The BBC is on track to achieve a record half-a-billion global viewers by the time of its centenary celebrations in 2022.

The forecast is based on the Global Audience Measure (GAM) published today, which records the total weekly number of adults accessing the BBC around the world.

The GAM found the broadcaster had achieved its largest ever global audience of 489 million adults every week, a staggering increase of more than 20 million from the previous year.

BBC’s international news services also reached record levels with 456 million weekly viewers. This included audiences for World Service languages, World Service English, World News TV, and BBC Media Action.

“I am delighted that the BBC now informs, educates and entertains more people around the world than ever before,” said BBC director-general, Tim Davie.

“The fact that our audience has more than doubled in the last decade shows how trusted and increasingly valued BBC services are right around the world.

“It also highlights the important role we play for Britain on the global stage in carrying the UK’s voice, democratic values and influence.”

Senior controller of BBC News International Services and director of BBC World Service, Liliane Landor added, “We have seen how vital our output has been to audiences in moments of jeopardy, from the Covid-19 pandemic to elections and conflicts.

“The BBC has strengthened its position in markets of need such as Iran, Afghanistan, Myanmar and the Democratic Republic of Congo, where access to trusted impartial news is paramount.”

The BBC World Service continued to be the broadcaster’s most important growth catalyst, currently reaching 364 million weekly viewers.

Other growth factors included enhanced digital platforms, increased dealings with new language services – such as Pidgin and Igbo – and increased visits to, particularly during the 2020 US presidential election.

The top 10 countries by BBC News audience are:

Please login with linkedin to comment

BBC BBC news

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]