Bauer Unveils Ashy Bines Wellbeing Magazine

Bauer Media unveils the new bespoke Ashy Bines magazine, a source of wellbeing and lifestyle inspiration created and curated by Bines – one of Australia’s most successful
and influential entrepreneurs, personal trainers, activewear designers and speakers.

The magazine aims to empower women to be the best version of themselves with
inspirational wellbeing and lifestyle information including workout inspiration, recipes,
fashion, self-care, mindfulness, parenting and a behind-the-scenes look into Bines’ life.

Sally Eagle, general manager of publishing at Bauer, says the Ashy Bines magazine is a
new and exciting opportunity for readers to connect with the entrepreneur outside of her
online community.

“We are thrilled to collaborate with Ashy to bring to life the first Ashy Bines magazine. Ashy
empowers her loyal online community by sharing her health and wellbeing expertise and
experiences navigating the ups and downs of being a woman, mother and businesswoman
in a very relatable way. The magazine is an extension of this and full to the brim with
inspirational and useful advice and information.”

Bines, co-founder and creative director of the Ashy Bines Group said: “The key motivating
factor in partnering with Bauer to create this magazine was that it offered an opportunity to
reach an even greater number of women beyond just our digital platforms.”

“Introducing a new audience to the Ashy Bines brand in a way that offered a solid
understanding of who I am and what I stand for was critical to me. A bespoke, stand-alone
magazine meant we were able to communicate our approach to health & wellness and our
mission to empower women in a clear and undiluted way.”

The magazine, published under Bauer’s custom division, follows the successful launches of
the Healthy Mummy magazine in partnership with Rhian Allen and Sugarfree magazine in
partnership with Natvia in 2019.

Eagle said: “The success of these custom magazines proves that readers are still hungry for
authentic content and want to connect with successful women and brands in meaningful
ways. We are proud to support well-known Australians in extending their platform to new
environments where customers can purchase off the shelf. We know Australian women of all
ages will love the Ashy Bines magazine.”

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