Bauer Unveils Ashy Bines Wellbeing Magazine

Bauer Unveils Ashy Bines Wellbeing Magazine
B&T Magazine
Edited by B&T Magazine



Bauer Media unveils the new bespoke Ashy Bines magazine, a source of wellbeing and lifestyle inspiration created and curated by Bines – one of Australia’s most successful
and influential entrepreneurs, personal trainers, activewear designers and speakers.

The magazine aims to empower women to be the best version of themselves with
inspirational wellbeing and lifestyle information including workout inspiration, recipes,
fashion, self-care, mindfulness, parenting and a behind-the-scenes look into Bines’ life.

Sally Eagle, general manager of publishing at Bauer, says the Ashy Bines magazine is a
new and exciting opportunity for readers to connect with the entrepreneur outside of her
online community.

“We are thrilled to collaborate with Ashy to bring to life the first Ashy Bines magazine. Ashy
empowers her loyal online community by sharing her health and wellbeing expertise and
experiences navigating the ups and downs of being a woman, mother and businesswoman
in a very relatable way. The magazine is an extension of this and full to the brim with
inspirational and useful advice and information.”

Bines, co-founder and creative director of the Ashy Bines Group said: “The key motivating
factor in partnering with Bauer to create this magazine was that it offered an opportunity to
reach an even greater number of women beyond just our digital platforms.”

“Introducing a new audience to the Ashy Bines brand in a way that offered a solid
understanding of who I am and what I stand for was critical to me. A bespoke, stand-alone
magazine meant we were able to communicate our approach to health & wellness and our
mission to empower women in a clear and undiluted way.”

The magazine, published under Bauer’s custom division, follows the successful launches of
the Healthy Mummy magazine in partnership with Rhian Allen and Sugarfree magazine in
partnership with Natvia in 2019.

Eagle said: “The success of these custom magazines proves that readers are still hungry for
authentic content and want to connect with successful women and brands in meaningful
ways. We are proud to support well-known Australians in extending their platform to new
environments where customers can purchase off the shelf. We know Australian women of all
ages will love the Ashy Bines magazine.”

 

 




Please login with linkedin to comment

ashy bines Bauer Media

Latest News

Vistar Media & ChinaDOOH Bring Programmatic DOOH To Mainland China
  • Advertising

Vistar Media & ChinaDOOH Bring Programmatic DOOH To Mainland China

Vistar Media has announced a strategic partnership with ChinaDOOH to expand Vistar’s programmatic advertising capabilities into Mainland China. Through this expansion effort, Vistar and ChinaDOOH will enable programmatic digital out-of-home (DOOH) advertising for media owners – unlocking new demand from buyers and partners across Vistar’s extensive global marketplace. In 2021, Vistar and ChinaDOOH forged a […]

Australian Agency Signs APAC Deal With Data-Driven Platform To Remove Bias In The Sports & Entertainment Decision-Making Process
  • Marketing

Australian Agency Signs APAC Deal With Data-Driven Platform To Remove Bias In The Sports & Entertainment Decision-Making Process

Super-Sub, an independent Australian sports and culture business has partnered with UK sponsorship insights platform, Luscid to empower brands to make smarter, more impactful partnership decisions, by addressing the lack of data in the Australian sports and entertainment rights market. Australia has one of the most densely populated commercial rights markets per capita globally, with […]

Adland Leaders Launch Pembleton: A Clubhouse For Creative Ideas
  • Advertising

Adland Leaders Launch Pembleton: A Clubhouse For Creative Ideas

Matilda Hobba, Simon Bagnasco, Alex Speakman, and Mac Wright have launched Pembleton, a “clubhouse for creative ideas.” The four partners combine their strategic, creative, and project management experience with leadership roles at independent agencies like Taboo and multinational icons like Saatchi & Saatchi. They have helped create some of the most effective and awarded work […]

Dwyane Wade “Toasts” To The Finals In New 2024 NBA Finals Campaign
  • Campaigns

Dwyane Wade “Toasts” To The Finals In New 2024 NBA Finals Campaign

NBA Legend and three-time NBA Champion Dwyane Wade gathers a cast of former champions and famous NBA fans to celebrate the pinnacle of the NBA season with a toast “to the Finals” in the 2024 NBA Finals campaign “The Toast”. Ray Allen, Mike Breen, Ken Jeong, Magic Johnson, Jimmy Kimmel, Isiah Thomas, Queen Latifah and […]

Year13 Launches Virtual Work Experience Program
  • Marketing

Year13 Launches Virtual Work Experience Program

Thousands of school students have engaged with Youth Engagement Platform Year13’s recently launched Virtual Work Experience during National Careers Week, May 13-19, 2024. Year13’s Virtual Work Experience platform seeks to solve the problem of school students struggling to find placements by moving employer branded Work Experiences online for students to participate in. Year13’s After The […]

Taskmaster’s Tom Cashman Reveals Why He Is More Relaxed This Season
  • TV Ratings

Taskmaster’s Tom Cashman Reveals Why He Is More Relaxed This Season

Network 10’s hit improv comedy show Taskmaster Australia returned last night for a second season. Joining Tom Gleeson and his sidekick Tom Cashman were a slew of new comedic talent including Josh Thomas, Jenny Tian, Lloyd Langford, Anne Edmonds and Wil Anderson. The unscripted comedy show in which comedians are tasked with a random task […]

QMS Put Brands Up In Lights For Vivid Sydney 2024
  • Advertising

QMS Put Brands Up In Lights For Vivid Sydney 2024

As Vivid Sydney 2024 kicks off, QMS is embracing the celebration of creativity, innovation and technology with a powerful collection of advertisers for the annual festival of lights. QMS’ world-leading City of Sydney digital street furniture network will proudly showcase campaigns from brands including Kia Australia, Visit Victoria, Foxtel Hubbl, Kayo, Universal Pictures, Chemist Warehouse, […]

A Current Affair EP Fiona Dear Appointed Nine Director Of News & Current Affairs
  • Media

A Current Affair EP Fiona Dear Appointed Nine Director Of News & Current Affairs

Nine has announced the appointment of Fiona Dear, currently EP of A Current Affair, as the new director of news and current affairs. This appointment comes at a time of rapid change in our news division as Nine continues to rise to the challenges of an ever faster, more dense media environment and an audience […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

This month, Cashrewards celebrates its 10th birthday. In this op-ed, Anthony Seymour-Walsh, CEO, reflects on the journey of this inspiring Aussie business, which has evolved from humble beginnings to become Australia’s leading cashback ecosystem and a key strategic partner for clients.   Lead image: Anthony Seymour-Walsh – CEO, Cashrewards.   I am excited about the next chapter as […]

Partner Content

by B&T Magazine

B&T Magazine
Gold Artifacts Give Clues To Apple Music’s 100 Best Albums
  • Campaigns

Gold Artifacts Give Clues To Apple Music’s 100 Best Albums

Apple Music has unveiled its complete 100 Best Albums list, celebrating the greatest records ever made. Crafted by Apple Music’s team of experts and artists the lists includes Maren Morris, Pharrell Williams, J Balvin, Charli XCX, Mark Hoppus, and serves as a love letter to the records that have shaped, inspired, and fundamentally changed music. […]

Chook & HOYTS Celebrate Webby Honouree Recognition At The Australian Web Awards
  • Advertising

Chook & HOYTS Celebrate Webby Honouree Recognition At The Australian Web Awards

Chook, a strategy, design and development agency that specialises in bespoke digital experiences, has received international acclaim at the 28th Annual Webby Awards and clinched the Best in Show in the SEO effectiveness category at the Australian Web Awards for the HOYTS’ Australia and New Zealand websites. Lead image: Adam Dipper and James Hartcher, Chook […]

Salesforce’s Bobby Jania: AI Has Flipped Marketing Campaigns On Their Head
  • Technology

Salesforce’s Bobby Jania: AI Has Flipped Marketing Campaigns On Their Head

Bobby Jania, CMO of Salesforce’s Marketing Cloud has said that AI has flipped the traditional marketing campaign on its head, with customers — instead of brands — being in the driving seat. Speaking to a panel of journalists at Salesforce’s Connections event in Chicago, Jania told B&T that the attention economy and AI will force […]

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

the network has dropped its third tentpole show in recent months after cancelling The Bachelor and The Masked Singer. First airing in January this year and hosted by Beau Ryan and Liz Ellis, the reboot features contenders from all walks of life in the ultimate test of speed, strength, stamina, agility and power. It is […]