Bauer Strengthens Research & Insights Team With Two Senior Hires

Bauer Strengthens Research & Insights Team With Two Senior Hires
B&T Magazine
By B&T Magazine
SHARE
THIS



Bauer Media has announced the appointment of a new director of research and a new national strategy manager following the company’s decision to re-organise its brands under five key consumer categories.

Miriam Condon (pictured above) has been promoted as director of research to replace Justin Stone, who left Bauer in February after more than 12 years with the business.

Condon joined Bauer Media from Roy Morgan Research in January as research and insights manager, and was previously the planning and strategy director at Pacific Magazines for more than a decade. Prior to that, Condon was research director at ACP Magazines (now Bauer Media) for over 10 years.

Bauer has also appointed Anna Preston to the newly-created role of national strategy manager, where she will provide advertisers with insights across brands, categories and audiences to deliver accountable campaigns and cross-platform results.

Preston joins Bauer from News Corp and, prior to that, was the research and insights director at Mediabrands.

Fiorella Di Santo, director of sales at Bauer Media, said: “Miriam’s extensive experience in media and her expertise in consumer insights across all our categories will ensure we are delivering meaningful insights for our brands and advertisers to deepen their connection with customers.

“Anna has worked at both publisher and media agencies, and in this newly-created role will leverage all our resources to provide strategic insights for commercial partners that are specific and actionable.

Commenting on her new role, Condon said: “Bauer Media has an unrivalled commitment to understanding its audience in this era of constant consumer change. I’ve always loved the way consumers engage with magazine media and the tripartite relationship between the magazine brand, the audience and advertisers.

“It’s a privilege to explore and report on women’s lives and their relationships with brands, and Anna and I are looking forward to sharing this with our partners.”

Please login with linkedin to comment

Anna Preston Miriam Condon The Edge

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]