Bauer Strengthens Research & Insights Team With Two Senior Hires
Bauer Media has announced the appointment of a new director of research and a new national strategy manager following the company’s decision to re-organise its brands under five key consumer categories.
Miriam Condon (pictured above) has been promoted as director of research to replace Justin Stone, who left Bauer in February after more than 12 years with the business.
Condon joined Bauer Media from Roy Morgan Research in January as research and insights manager, and was previously the planning and strategy director at Pacific Magazines for more than a decade. Prior to that, Condon was research director at ACP Magazines (now Bauer Media) for over 10 years.
Bauer has also appointed Anna Preston to the newly-created role of national strategy manager, where she will provide advertisers with insights across brands, categories and audiences to deliver accountable campaigns and cross-platform results.
Preston joins Bauer from News Corp and, prior to that, was the research and insights director at Mediabrands.
Fiorella Di Santo, director of sales at Bauer Media, said: “Miriam’s extensive experience in media and her expertise in consumer insights across all our categories will ensure we are delivering meaningful insights for our brands and advertisers to deepen their connection with customers.
“Anna has worked at both publisher and media agencies, and in this newly-created role will leverage all our resources to provide strategic insights for commercial partners that are specific and actionable.
Commenting on her new role, Condon said: “Bauer Media has an unrivalled commitment to understanding its audience in this era of constant consumer change. I’ve always loved the way consumers engage with magazine media and the tripartite relationship between the magazine brand, the audience and advertisers.
“It’s a privilege to explore and report on women’s lives and their relationships with brands, and Anna and I are looking forward to sharing this with our partners.”
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