Bauer Media has announced the appointment of seasoned journalist Sue Wheeler as the new editor of Homes+, who previously worked at rival Pacific Magazines as editor-in-chief of Women’s Health and Prevention.
She was also editor-in-chief of Emap’s New Woman for five years and was associate editor of its UK edition for three years.
Wheeler takes the reigns at Homes+ following a period of significant readership growth, according to the latest data from Roy Morgan, which claims that in the past 12 months readership has increased by 37.6 per cent. However, looking to the AMAA figures, Homes+ actually suffered a drop in circulation figures, falling 20.2 per cent to 40,235, the lowest circulation in the homemaker category.
Speaking to the former figures, Cornelia Schulze, publisher of Homes+ said, “Bauer Media is the market leading publisher for homes magazines and Sue will help us to continue build that market leading position.
“Homes+ has seen the biggest readership increase of all homes magazines and advertising spend is growing by double digits. Homes+ is clearly a brand on the move and I am very much looking forward to working with Sue to ensure that growth is maintained.”
Wheeler added, “I’m really excited about joining Bauer and working with the Homes+ team. As an editor I can’t think of anything better than working on a brand you love and creating great content for an audience that shares your passion.”
