Bauer Media Inspires Chinese Consumers With Luxury Food And Fashion

Bauer Media Inspires Chinese Consumers With Luxury Food And Fashion
SHARE
THIS



Bauer Media, in partnership with the City of Sydney and Westpac, will officially launch the annual Harper’s BAZAAR and the inaugural Australian Gourmet Traveller Chinese New Year editions tonight at Primus Hotel – Sydney’s newest luxury destination.

Tailored to incoming tourists arriving in Australia across the Chinese New Year period, the free publications will deliver affluent Chinese consumers with dedicated luxury fashion, food and lifestyle guides published in Chinese.

Editor of Harper’s BAZAAR Kellie Hush said, “I’m thrilled to be publishing our fourth issue of Harper’s BAZAAR in Chinese.

“Showcasing the best in local luxury fashion and premium Australian retail, the annual issue has become the must-have guide for affluent Chinese tourists arriving in Australia over the Chinese New Year period. It’s also a great example of our ability to deliver a niche and targeted marketing solution for our advertising partners.”

Editor of Australian Gourmet Traveller Anthea Loucas added, “The launch of Gourmet Traveller follows the success of the Harper’s BAZAAR Chinese edition and adds an element of see, do, and taste to the consumer journey. The inaugural edition also marks the beginning of a big year for Gourmet Traveller as we celebrate 50 years of publishing in Australia.”GTChinese_COVER

On the partnership, Westpac Banking Corporation CMO Martine Jager said, “Westpac is excited to partner with Harper’s BAZAAR for its fourth annual Chinese issue.

“Westpac was the first Australian bank to open an office in China in 1982 and this particular issue follows the story of our commitment to Chinese customers and the support we provide to help them build a successful life in Australia. With Westpac approaching our 200th year in 2017, we are proud of our long standing relationship with our Chinese customers.”

Sydney Lord Mayor Clover Moore commented that 2016 marks the 20th anniversary of City of Sydney’s Chinese New Year Festival – an event that has grown to become one of the largest, most vibrant and exciting celebrations outside of China.

“From its modest beginnings as a community street market, our Lunar New Year festivities are now one of the largest outside Asia. Embracing performance, art, fabulous food, dragon boat racing and much more, our celebrations have a distinct Sydney style, and have retained the strong community involvement that makes our festival so special,” Moore concluded.

Harper’s BAZAAR and Australian Gourmet Traveller Chinese New Year editions are available across Sydney in selected Westpac branches, City of Sydney information centres, selected premium hotels including The Star and Primus Hotel, Westfield Sydney and through selected Abercrombie & Kent travel agents. Consumers can also download the free publications on iPad via iTunes.

Please login with linkedin to comment

british accents Caroline Squire Hospitality PANPA Advertising & Marketing Awards San Francisco The Edge TV Advertising

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]