Bastion Reputation Management Appoints First-Ever Principal

Bastion Reputation Management Appoints First-Ever Principal

Issues management and strategic communications company Bastion Reputation Management has announced the appointment of Scott Thompson to the newly created role of principal. 

Thompson will take on a lead role at Bastion Reputation Management, working with companies looking for proactive strategies to build trust and form stronger relationships with customers and the wider community. 

He joins Bastion Reputation Management after 11 years at the Business Council of Australia, where he worked in a number of roles, including director of media and public affairs, and director of advocacy and public affairs, before becoming director of member engagement and strategy. 

Between 1997 and 2006, Thompson worked for CPR Communications, where he advised business, government and community leaders, and guided major projects including the Southern Cross Station project.

Scott Thompson

Scott Thompson

Thompson began his career as a journalist and amassed over a decade’s experience working for all Victoria’s major newspapers – The Age, the Sunday Age, the Herald Sun and the Sunday Herald 

Bastion Reputation Management managing director Brian Walsh said Thompson would significantly boost the company’s growing practice in helping organisations tackle long-term reputation issues and countering the growing lack of trust in major institutions. 

“We are seeing more and more companies that are realising that they can’t take their reputation and public trust for granted,” Walsh said. 

“They want to invest more time and effort in explaining to customers, governments, regulators and the wider public why they deserve to be trusted. 

“Scott has the knowledge and expertise to help companies build campaigns to regain and maintain public trust.” 

Thompson joins two other recent appointments at Bastion Reputation Management. 

Former Victorian government adviser David McNamara has left a senior consultant role with the state’s Energy Minister to join the Bastion team. 

McNamara previously held the post of media and communications manager for the Western Bulldogs and Melbourne Rebels, and also worked in the tourism industry.  

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