Barbecue Brand Weber Signs On To Become Official Partner Of The NRL’s State Or Origin

Barbecue Brand Weber Signs On To Become Official Partner Of The NRL’s State Or Origin
SHARE
THIS



Leading BBQ brand, Weber has for the first time signed on to become an official partner of the NRL State of Origin in 2020.

The competition, which is usually played in the winter months, has been moved to November this year – a key sales period for Weber Stores. The partnership will focus on driving brand awareness and footfall to Weber Stores across the country.

Weber, a long-standing client of Publicis Groupe’s Starcom Adelaide, enlisted Publicis Sport & Entertainment to broker the deal which incorporates a mix of digital rights, IP usage, access to both current players and legends of the game, as well as access to NRL.com.

Publicis Sport & Entertainment will also manage the partnership from end-to-end, including campaign development and creative, social amplification, and project management. Starcom will manage media.

Weber, a brand synonymous with Australia’s barbecuing culture, will be the first Official BBQ Partner of the NRL State of Origin. It will also mark the first local sports sponsorship for the brand which launched in Australia in 1978.

Daniel Pike, National Marketing Manager Weber AU/NZ commented, “We’re really excited for what this opportunity can bring to our Weber Store retail network Australia wide. Sport is closely linked to the Australian barbecue and entertaining culture, and we’re looking forward to continuing to grow and define that connection with Australia’s largest annual sporting event. We’re looking forward to engaging both with NRL players, fans, consumers and Weber Stores in this exciting campaign driven through engaging and interactive content and experiences”.

Publicis Sport & Entertainment Director, Ashley O’Rourke, said of the partnership, “Whilst sport has had to adapt to the challenges of 2020, the appetite for big competitions, like the State of Origin, has never been greater as a way of bringing Aussies together during truly trying times. As a result of the change in dates to the State of Origin in 2020, we worked with Starcom to identify a great opportunity for Weber and Weber Stores to align with the competition as it falls into a key sales period for the brand. In conjunction with Starcom, Weber and our partners at the NRL, we have created a bespoke partnership which provides us with multiple opportunities to embed the Weber Store brand into this year’s State of Origin series and is something that we’re hugely excited to launch”.

Please login with linkedin to comment

State of Origin Weber

Latest News

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications.
  • Marketing

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications.

To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]

The MFA Launches A Diversity, Equity And Inclusion Advisory Council
  • Advertising
  • Media

The MFA Launches A Diversity, Equity And Inclusion Advisory Council

The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]

Theory Crew Snares Four New Clients
  • Marketing

Theory Crew Snares Four New Clients

One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
  • Media

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments

SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]

Spinach Appointed By Property Developer Beulah
  • Marketing
  • Media

Spinach Appointed By Property Developer Beulah

Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]

Digitas APAC Appoints Adrian Farouk To CEO
  • Media

Digitas APAC Appoints Adrian Farouk To CEO

Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]

Magnite Confirms Australian Leadership Team
  • Media

Magnite Confirms Australian Leadership Team

Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising
  • Campaigns

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising

Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]

The Monkeys ECD Vince Lagana Departs
  • Advertising

The Monkeys ECD Vince Lagana Departs

Monkeys ECD Vince Lagana has departed the agency, but not before helping himself to those lamb chops in the freezer.