Barbara Messitt has been appointed as managing director of Woolworths@DAN.

Messitt takes immediate responsibility for leading Woolworths@DAN – Dentsu Aegis Network’s (DAN) bespoke agency established in 2018 to service Australia’s largest retailer, Woolworths Group.

Messitt has been promoted from head of Woolworths Food Group – a position held since the formation of Woolworths@DAN.

Prior to this, she joined DAN in 2015 as group business director for Woolworths, at Carat Sydney.

Dentsu Aegis Network ANZ CEO, Henry Tajer said: “We’re privileged to be partnering with one of Australia’s leading companies, and Barbara is the ideal person to lead and drive this relationship forward.”

Woolworths@DAN managing director, Barbara Messitt added: “I’m so proud to have been part of the evolution of the Woolworths account at DAN.

“To be leading this innovative set-up within our agency model is really exciting and I’m looking forward to taking our partnership into its next phase.”