The Monkeys has announced the promotion of creative director Barbara Humphries to the role of executive creative director of The Monkeys Sydney, effective immediately.Throughout her career, Humphries has created award winning campaigns for brands including IKEA, Coca-Cola, Nike, UN Women Australia, Nestle, Qantas, Berlei, NRMA Insurance and MLA.During her time at The Monkeys, Humphries has helped the agency to secure multiple Advertising Agency of the Year titles, more recently B&T’s Agency of the Decade and Effective Agency of the Year at the 2021 Effie Awards.With campaigns featured in Time Magazine, Huffington Post, Contagious and Fast Company, Think TV and B&T Magazine also voted her MLA “You Never Lamb Alone” diversity ad in the Top Aussie Ads of the past 60 years.Her work has received global recognition at award shows including D&AD, Cannes, Clio Awards, One Show, Webby Awards, New York Festivals, AWARD Awards and The Effies.The Monkeys’ co-founder and group chief creative officer, Scott Nowell, said: “Barb is a wonderful person and an irresistible creative force. She’s already had a huge part in shaping the output of The Monkeys and will be an even bigger part of it in the future. This is a proud moment for her and for us.”The Monkeys chief creative officer, Tara Ford, adds: “Barb cares deeply about the work and always gives it her all. She’s a natural mentor and inspires those around her to be better and to push themselves. She’s going to be spectacular in this role.”Commenting on her new role, Humphries added: “To have the opportunity to continue to work with people I love, creating meaningful and memorable work for some of Australia’s leading brands, alongside some of the most talented, smart and humble leaders in the industry, is a real privilege.“I’m looking forward to helping Tara and Scott grow the creative standard of the agency into the future.”Prior to The Monkeys, Humphries has worked at Wieden+Kennedy London and Publicis Mojo Melbourne.
Barbara Humphries Promoted To Executive Creative Director At The Monkeys
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