B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Staff Writers
Published on: 14th May 2021 at 2:55 PM
Staff Writers
Share
2 Min Read
SHARE

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers.

Bankwest has rolled out visual terms and conditions for its Bankwest Easy Transaction Account, reimagining the traditional text formats of delivering key product information to customers.

The campaign features across out of home, digital and radio, and a national TVC.

Executive creative director at Union, Paul Nagy said the agency had worked with Bankwest over the last 18 months to develop a ‘visual’ contract.

“Union’s job was to develop a communications approach that engaged customers with this topic – using visual contracts as a way to bring the Bank Less promise to life – behaving less like a bank by creating hassle-free, transparent and customer focused,” Nagy said.

Bankwest chief customer officer Paul Vivian said: “Customer needs are changing, and visual T&Cs provide critical information to customers in a simple, friendly and engaging way to support them in improving their financial wellbeing.”

Credits:

Bankwest

Paul Vivian – Chief Customer Officer
Susan Maxwell-Leigh : Executive Manager – Marketing Strategy & Development Nicole Majstorovic : Senior Manager Special Projects – Brand & Marketing

UNION

Paul Nagy – Executive Creative Director Dean Hunt – Creative Director Nat Teoh – Head of Art
Dan Debuf – Copywriter

Niall Stephen – Art Director
Jenie Johnston – Senior Designer
Daniel Bevins – Client Partner
Kelly Bristol – Group Account Director
Mia Bulatovic – Account Executive
Hannah Muirhead – Strategy Director
Jessica To – Media & Strategy Director
Jodie Garner – Amplification & Trading Manager Marah Bonifacio – Amplification & Trading Executive Buck– Animation
King St – TVC & Radio Productio

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ad campaigns, Bankwest
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Bec Judd & Jess Roberts Reveal All In New Cosmetic Treatments LiSTNR Podcast
07/07/2025
Pray.Com Resurrects Jesus In AI Surprisingly Viral Marketing Videos
07/07/2025
TV Ratings (06/07/2025): Travel Guides Hits 1.15M As San Fran’s Robots Take the Wheel
07/07/2025
Are Media’s Australian Women’s Weekly Health Summit Returns In 5 Cities
07/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?