Bankwest and Bear Meets Eagle On Fire are rolling out new spots over the coming weeks as part of an integrated campaign on its ‘Just Enough Bank’ platform.
The campaign introduces three new features that aim to give customers less time to worry about things like security, doubled-up subscriptions and unknown transactions.
Directed by Steve Ayson from 3&7, the campaign features a suite of Bankwest customers who now ponder other odd things, like becoming their mother, being abducted by aliens, or meeting the new neighbours.
“We’re loving how Australians are responding to the Just Enough Bank campaign, so we’re continuing to lean on it to bring to life the insight that we’d all like to have a little more brain space these days. These features have been carefully designed to do just that – taking the worry out of everyday money tasks for busy Australians,” Rachel Aikin, Bankwest’s GM customer marketing and communications said.
“This is such a great platform and brand to work on,” Bear Meets Eagle On Fire’s founder and chief creative officer Micah Walker said.
“There’s more fun stuff to come,” he added.
Credits:
Client: Bankwest
Creative Agency: Bear Meets Eagle On Fire
Media Agency: EssenceMediacom
Production Company: 3&7
Director: Steve Ayson
Producer: Allison Lockwood
Director of Photography: Germain McMicking
Production Designer: Ruby Matthews
Casting Director: Natalie Jane Harvie at Citizen Jane
Post Production: ARC
Editor: Jack Hutchings
Colour: Trish Cahill
Online: Jesse Meha
Sound House: Rumble Studios
Lead Sound Designer: Daniel William
Sound Producer: Kiara Watson
Sound EP: Michael Gie
