We did it, folks. ‘Baby Shark’, that syrupy, childish, yet oh-so-catchy jingle which first appeared on everyone’s feed back in 2016 has become the first video on YouTube to reach 10 billion views.
The video—created by Korean children’s educational entertainment company, Pinkfong—achieved the milestone last week, 15 months after dethroning the previously most-watched YouTube sensation, Luis Fonsi’s “Despacito”, which had a humble seven billion views at the time.
Baby Shark’s success is undeniably the result of its annoyingly, albeit universally catchy melody, which has everyone from toddlers to grandparents humming and reciting the tune into rhythmic oblivion.
But what began as a two-minute video—believed to have originated from a camp song in South Korea—depicting a family of colourful cartoon sharks has since exploded into a multimedia phenomenon, spawning books, a television series and a live show.
Even celebrities have shared their takes on the video, with Elon Musk last year tweeting his congratulations to “Baby Shark” for achieving more views than there are humans on Earth, as well as celebrity parents, Cardi B and Kylie Jenner quoting the ear worm chorus in seperate posts.
Baby Shark crushes all! More views than humans. https://t.co/48Ol3ZzhjP
— Elon Musk (@elonmusk) June 1, 2021
Baby shark tututuruturutu baby shark
— Cardi B (@iamcardib) September 2, 2018
But the cartoon’s nefarious aspects weren’t lost on all. Last November, a federal lawsuit was filed against staff at an Oklahoma County jail for inmate abuse, with one of the allegations claiming corrections officers tortured inmates by forcing them to listen to “Baby Shark” for up to four hours at a time.
Notwithstanding, having conquered the screens and emotional thresholds of the world over, what’s next for the unsung “heroes” of the Baby Shark phenomenon, Pinkfong?
“We can’t wait to introduce Baby Shark’s further adventures,” Pinkfong chief executive, Min-seok Kim told The Wall Street Journal.
The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]
According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]
Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie. In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with […]
Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers […]
Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its Future of Data Analytics Report 2022 – Asia Pacific Edition, which highlights data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true […]