There’s cute and then there’s this new spot from French nappy brand Little Big Change.
The ad uses a host of impossibly gorgeous toddlers dancing about in their Little Big Change nappies that all come chlorine, perfume and toxin-free. Leading to the kicker, “In our nappies, no shit other than ours”.
It’s funky, cool and adorably cute and is the work of renowned Parisian agency Buzzman who’ve also been doing some astonishing stuff for Burger King of late.
Check out the clever spot below and, yes, prepare to get just a tiny bit clucky.