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Reading: B&T exclusive: Inside the planners plotting with Google
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B&T > Media > B&T exclusive: Inside the planners plotting with Google
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B&T exclusive: Inside the planners plotting with Google

Staff Writers
Published on: 28th February 2014 at 12:49 PM
Staff Writers
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Looking to uncover ways in which Google’s latest technologies might aid today’s Australian planners in developing more effective digital strategies, The Communications Council’s Account Planning Group Committee (APG) was welcomed on a week-long, interactive tour of Google’s headquarters in the United States at the end of 2013. The team was invited to explore the thinking, creative processes, accomplishments and direction of the technology giant … unveiling in turn some opportunities for the Australian industry.

In February of this year, the APG shared their learnings with the planning community of Melbourne. The Comms Council has generously supplied their videos of the day with B&T exclusively. The footage is raw, but the content is compelling. Laced with examples over the next few weeks you’ll hear from Sophie Price, head of planning, The Hallway, Justin Graham, chief strategy officer, M&C Saatchi (vice chair of APG), Ben Hourahine, head of strategy, Razorfish, Mel Mullins, strategy director, UM, Jason Lonsdale, executive planning director, Saatchi & Saatchi and Russ Mitchinson, planning partner, DDB (and chair of APG).

Topics coveed include why digital needs to be further upstream in the strategic process; the importance of speed and agility…and not needing to reinvent the wheel every time; effective media and creative collaboration; as well as focusing on a vision beyond just profit.

In this clip, The Hallway’s Sophie Price explains why we need to stop digital marketing and start marketing in a digital world.

http://www.youtube.com/watch?v=afksDfI2ZUk

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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