Sydney animation house Sixty40 has appointed award-winning animation director Simon Robson who joins the team as creative director.
The BAFTA-nominated British director is headed down under to join Sixty40 following a year directing with MPC Creative and Not to Scale in the U.K. No stranger to local shores, Robson first moved to Sydney in 2010 and soon found himself directing at companies including Animal Logic and Mighty Nice.
His recent work includes animated and live action campaigns for MasterCard, Pernod Ricard (Coca-Cola and Mount Franklin), The Iconic, Kia Motors, Telstra and promos for Australian broadcaster SBS, which won two World Promax Golds and a New York Festival’s Silver World Medal.
Before 2010, Robson was represented by Nexus Productions in London as a commercial director on global campaigns for Nike, Save the Children, Mars and Adidas. During this time, he also directed the animation for British documentary maker Chris Atkins’ controversial Taking Liberties (2006), which was nominated for a BAFTA in 2007.
Robson is the director behind short films Coalition of the Willing (2010) and What Barry Says (2004). Both films screened at global festivals including the Edinburgh Film Festival and Onedotzero, winning best animation awards at the Brooklyn International Film Festival, Flickerfest, London Portobello Film Festival, San Francisco Green Film Festival and Animation at The Hamptons.
On joining forces with Sixty40 Robson states: “I can’t wait to work with a real maverick of the production world and a company whose work typically has an off-the-wall sense of humour. Sixty40 always takes a joyous approach to creating really fun moving image work.”
Sixty40 founder and animation director Mark Simpson says Robson represents his favourite combination of art and craft.
“Simon does heartfelt, charming and funny all mixed with excellent craft,” he explains. “He unites serious storytelling with beautiful motion and I can think of no one else on the planet I’d prefer to team up with creatively.”
Sixty40 EP Will Alexander says: “What a cracking way to start 2015. Robbo is a huge talent and I’m really stoked that we’ve joined forces.”
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
The Australian Open has confirmed a start date of February 8, 2021 with strict COVID-19 testing procedures in place. Following weeks of negotiations with the Victorian government, Tennis Australia exec Craig Tiley confirmed the Australian Open had been given the go-ahead. As reported in the Herald Sun, Roger Federer and Serena Williams will start arriving […]
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]
Apple has laid out its plan to remove the Identifier for Advertisers (IDFA), marking a major change in mobile identity. In this piece, head of identity APAC at PubMatic, Harui Imaim, shares her thoughts on how advertisers can navigate these upcoming changes. This year has brought many changes, not least of which are shifts in […]
Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next-generation, iconic screens at one of Sydney’s key retail, commuter and entertainment destinations, World Square. With market leading technology, VMO will deliver the ultimate immersive experience in the form of truly intelligent, curved internal LED screens and a hero screen spanning 8 metres […]
It was announced today that Yeesum Lo will join 10 ViacomCBS in the newly created role of Head of Development. Reporting directly to Head of Programming, Daniel Monaghan, Lo will be responsible for identifying and developing locally produced Australian content across all channels and platforms in conjunction with the wider Network 10 team. Lo joins […]
On Friday 27 November Bunnings launched their biggest ever Christmas activation, which was created and brought to life by strategic brand, commercial and experiential agency Bastion EBA. To bring a little magic to this Christmas, the activation involved lighting up one of their Melbourne warehouses, Bunnings Warehouse Maribyrnong. This resulted in a spectacular Christmas lighting […]
TikTok has always been about bringing people together to inspire each other and share moments of joy. It’s also a place to find your community, no matter your interests. This has never been more important than in 2020. From devastating bushfires, to a global pandemic that introduced us to social distancing and loss, to community […]
VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]