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Reading: Avis Drops A Smooth Campaign via Host/Havas
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B&T > Media > Avis Drops A Smooth Campaign via Host/Havas
Media

Avis Drops A Smooth Campaign via Host/Havas

Staff Writers
Published on: 17th August 2023 at 10:59 AM
Edited by Staff Writers
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Car hire company, Avis Australia has released the next iteration of its “Driven By Better” brand platform, with new creative via Host/Havas.

Brought to life by Australian filmmaker Derin Seale, known for his Academy Award-nominated short film The Eleven O’Clock, the new creative brings to life a relatable moment known to all travellers, while showcasing the effortless experience of travelling with Avis.

The campaign features a couple gliding gracefully on a travellator through an airport terminal, bypassing the surrounding chaos. Untouched by the pressures of travel, the carefree couple pass by a sea of frantic and frustrated travellers. They glide all the way through the airport, past a painfully long rental counter queue, and straight to their sleek Avis rental car.

Avis Australia’s “Driven by Better” platform celebrates the company’s decades long history of leadership and continuous improvement, to offer the sleekest car rental experience. In this campaign, the travellator metaphor nods to Avis’ commitment to making car hire seamless for customers through services like Avis Preferred and Avis Precheck , and technology such as Avis Express Exit and the Avis App. The campaign will run across BVOD, OOH, online, social, and digital display.

Avis Budget Group, head of marketing, product & PR, Pacific, Vanessa Wolczak said, “When our customers plan a getaway, we know they expect nothing to get in the way of their holiday state of mind. At Avis, we see Driven By Better as the antidote to travel pain and we’re constantly innovating car hire to our provide customers with an effortlessly smooth travel experience.”

Host/Havas executive creative director, Justin Ruben said, “Bringing the latest iteration of Avis’ Driven By Better platform has been a fantastic journey. To differentiate the brand in the category, we grounded the platform in a shared experience and tied in the simplicity of Avis’ seamless car rental experience. We loved seeing this project come to life as the chaos of travel impacts everyone and we wanted to represent this in an honest way.”

 

Credits 

Client: Avis Australia

Creative Agency: Host/Havas

Production Co: FINCH

Director: Derin Seale

DOP: Danny Ruhlmann

Post Production: Arc Edit

Offline: Dan Lee

Grade: Fergus Rotherham

Online: Eugene Richards

Sound Design & Music Composition: Rumble

Casting: Toni Higginbotham

Media: Havas Media

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Nehir Hatipoglu
By Nehir Hatipoglu
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Nehir joined B&T in early 2023 as an editorial coordinator and journalist after graduating from the University of Sydney with a degree in Media & Marketing in 2022.

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