Author of the new book, Brand Engagement, a practical guide to PR and other techniques to help your brand management. Public Relations / PR Consultant with broad experience across a wide range of industries including ICT, FMCG, Manufacturing, Electrical & Electronics, Building & Construction, Healthcare and Business Services. Expertise in B2B, B2C, internal communications and community relations. Approaches employed include product branding, communication strategies, issues management, media outreach, product launches, publicity & promotion. Activities include copywriting, multimedia, annual reports, websites, advertisements and direct mail including email newsletters. Specialties: communication strategy, writing (media releases, brochure copy, advertising, direct mail, etc.), program planning, media relations, print production such as annual reports and newsletters.